Overview
The Noble House Resorts, which operates twelve luxurious hotels around the United States wanted to increase their marketing efforts among others. They needed a consistent image for all of their in-house marketing materials and portray a well-rounded and enjoyable environment. Proterra Advertisingput their creative efforts together and improved their turnaround time.
Problem Encountered
Noble House Resorts owns and operated 12 luxury hotels in the Continental United States, including the Adolphus Hotel in Dallas, Sata Fe's Hotel Loretto, California's Portofino Hotel and Yacht Club, Seattle's Edgewater, and Little Palm in the Florida Keys. They wanted an agency partner who could help them create consistency in their marketing efforts for their high-end properties.
Our Solution
Proterra's initial challlenger was to help Noble House consolidate the collateral material within its twelve hotels, while creating a consistent image for all of their in-house and consumer marketing materials. Although these properties consisted of diverse locations and clientele, consistency in quality and appearance was critical.
Proterra provided the design, printing and warehousing of all corporate letterhead, envelopes and marketing materials. Additionally, Proterra was able to effectively inventory and warehouse all these materials in one location, and as a result was able to provide all Noble House locations to order these materials and enjoy almost immediate shipping and delivery.
Results
The results was that the Noble House Resorts was able to:
Improve the graphic quality of their marketing materials.
Enjoy a system by which properties could order marketing materials with fast turnaround time
Significantly cut their marketing expenditures.
Related Links
Proterra Advertising
Noble House Resorts
