Hecho en USA - A Service from Proterra Advertising

Hecho en USA

 Hispanic Cultural Group Categorization

 We’re a minority owned business whose staff boasts a wide variety of backgrounds and disciplines, and can build a compelling message in English, Spanish, other languages, and bilingually.

 Our proprietary Hecho en USA process melds timely research and analysis into essential insights regarding marketing to the thriving Hispanic community.

Developed by our renowned President, Danny Sanchez, this diagram helps one identify on how to market to a well- respected, but un-shattered group of people.  Danny devised the Hispanic Cultural Group into three main categories that will not only help one understand this culture and better communicate, but shows the integration among the Hispanic and American cultures.

 The first category that Danny touches on is referred to as ‘The Mexican.’ Most of the people that are categorized in this section are not very integrated into the United States. These people were born in Mexico and predominately speak Spanish. They have little education outside high school and are generally blue collar workers.  They make a decent living with income around $30,000 and have little assimilation with others. These are your very culturally conscious Hispanic’s that place great emphasis on the more the merrier and are very family oriented.

 The secondary category is referred to as ‘The Mexican American.’ The Hispanic’s that fall into this category are born in either Mexico or in the United States and will most likely be bilingual. These citizens are blue or white collar works who have a higher education and have an income around $50,000+. These people are still family-oriented with 2-4 children, while have some assimilation to their culture but trying to make a living in the United States.

 The third and final category is called ‘The American Mexican.” These people are born in the United States and speak fluent English.  They generally have a higher education than most other Hispanics, and have well reputable jobs and various incomes. They have become much assimilated within the American culture yet still keep their Hispanic heritage close to their heart.

 Our detailed analysis allows us to craft campaigns targeting the unique needs and concerns of every segment of the Hispanic community, yet this process can also be used with other ethnic groups.