Aligning And Optimizing Sales Channels Is The Secret To Success
In almost two decades of helping companies grow new business in industry after industry, we’ve participated in the development and implementation of marketing and advertising strategies that integrate with our client’s operations, financial and sales departments.
Along the way, we’ve developed a sophisticated grasp of the role each plays in a company’s growth and ongoing success.
Which means we can build you a comprehensive communications strategy which brings all facets of customer outreach into alignment with one another, and with core organizational strategies for long term growth and profitability.
Driving New Business Is A Science
It’s called Foundational Marketing & Advertising, and since customers are the building blocks of any business, Proterra makes them the cornerstone of our approach – identifying them, studying them, speaking to them, acquiring them, and retaining them.
Once we know who they are and what they want, we find out where they’re looking. We analyze every sales channel available – websites, social media, direct marketing, promotional events, even local advocacy and word-of-mouth campaigns – and engineer a comprehensive communications strategy that optimizes customer outreach efforts and maximizes ROI.
And with a solid strategic framework in place, well-crafted ad campaigns (like the ones we’ve been developing for decades) speak to buyers with a disciplined, unified message which drives them to retail, call centers and E-commerce sites, and keeps them coming back, time and time again.
The Three Components of FMA
(F) Foundation
We Lay The Foundation For Success With A Strategic Review of Basic Operational Elements
Websites are the primary point of contact for many customers. Our Website Assessment 2.0 coordinates:
- Website design, development, and maintenance
- SEO & visibility enhancement
- Content production - graphic elements, video, copywriting, and strategic updates
- Analytics and reporting
Data is critical to understanding your customers and finding the most effective channels to reach them. We review your data strategies, management, and reporting, and enhance the flow of data through your technology tools and applications:
- Point Of Sale
- Customer Relationship Management
- Business Intelligence
- Database Assessment and Maintenance
- Kiosks
- Digital Signage
- Logistics
- Call Centers
Brand alignment is crucial at every point of contact with customers. We assess, develop and refine the look of your business:
- Brand review – logo, tag line clarity, brand guidelines
- Business Collateral development – email signatures, letterheads, envelopes, labels, and more
- Marketing Collateral design – brochures, eblasts, sales letters, presentations, social media presence
(M) Marketing
Proterra helps you optimize existing revenue streams, identify and penetrate untapped markets, and builds a disciplined movement of messages, offers and calls-to-action through multiple pipelines to customers.
- Sales channel discovery
- Acquisition strategies
- Retention strategies
- Affiliate marketing
- SEM/SEO (Search Engine Marketing and Search Engine Optimization)
- V2V (Voice to Voice)
- F2F (Face to Face)
- WOM (Word of Mouth)
- Direct Marketing
- Referral Programs
- Website contests, video, banners, etc.
(A) Advertising
Advertising and Branding are as vital as ever to your success. Proterra harnesses every tool in the vast array of modern communications techniques to put your strategically aligned message in the forefront of the marketplace.
- Television
- Radio
- Print Publications
- Online/Blogging/Internet Video
- Social Media strategy and implementation
- Public Relations
- Outdoor Media
- Neighborhood Events/Grass Roots strategies/Local Advocacy
- Press Releases
- White Papers
The FMA Model in Action:
Principal Involvement and Strategic Development
Our principals, proven business development executives, compile and refine essential information about customer behavior and organizational performance. Analyzing this data lets us build business development strategies which harmonize every facet of your organization and make optimum use of all available sales channels.
After an initial consultation and strategic review, we develop an action plan of items to be implemented within the first 3 months of our partnership. This calendar will outline how we recommend spending the number of hours corresponding to your retainer level.
Flexible Pricing, Measurable Results, Ongoing Program Enhancement
Flexible monthly retainer pricing lets us precisely calibrate our output to your budget, giving you affordable results over the short and long term – not to mention ownership of the systems we build (and the revenues they generate).
Your personnel will quickly feel the positive impact of our programs, you’ll receive timely reporting on outcomes and effectiveness, and our continued analysis of data and metrics means we can constantly improve the outcomes we achieve.
All Services Under One Roof
Proterra brings together all strategists, project managers, graphic designers, web designers, copy writers, and other creatives under one roof. The close collaboration and lively communication which results mean that your projects are in the hands of a talented creative team working in unison to implement strategic goals and not overlook the details.
