REACH President Ryan Sanders was named Ambassador of the Quarter for the end of 2008, the Irving Chamber announced today.
REACH President Ryan Sanders was named Ambassador of the Quarter for the end of 2008, the Irving Chamber announced today. REACH has been a member of the Greater Irving-Las Colinas Chamber of Commerce since January 2008 and Sanders has been an ambassador since June. REACH is an Irving marketing agency that helps clients reach their potential, reach their market and reach out.
Irving Chamber Ambassadors are the face of the chamber to many of the community’s small businesses. Ambassadors serve as liaisons between Irving Chamber staff and its members companies. Involvement in the ambassador program is a perfect fit for an Irving marketing company like REACH.
The mission of the Ambassador Program is to promote, serve and participate in the growth and development of the Greater Irving–Las Colinas Chamber of Commerce and its members through attendance at civic and community functions and events; to serve as a public-relations arm of the Chamber; to deliver Chamber information packets; and to assist with recruitment and retention of members.
To become an Irving Chamber Ambassador, a candidate must be a member in good standing with the Irving Chamber and must successfully complete the Ambassador Training Program. To win Ambassador of the Quarter, an ambassador must show commitment to the Irving Chamber and its members by supporting its mission, attending events, advocating on its behalf, and serving as a strong business proponent. An Irving marketing agency with strong community roots, REACH is committed to bringing success not only to its bottom line but to its business neighbors as well.
As part of that commitment, REACH staff members attend several Irving Chamber events each month. A leading Irving marketing company, REACH also serves as a communication resource for the Irving Chamber. REACH has designed invitations and other print collateral for events such as the Irving Chamber Annual Banquet and Awards Ceremony, and the Irving State of the City Address. Currently, REACH is engaged in a planning process for marketing a city/chamber safety education program to surrounding North Texas communities.
Most Irving Chamber ambassador events fall into two categories: ribbon cuttings and monthly mixers:
Ribbon Cuttings / Grand Openings / Ground Breakings
Ribbon cuttings, grand openings and ground-breakings celebrate new business in the Irving community. These activities represent new opportunities for economic development, employment and city growth. As such, Ambassadors provide a “welcome wagon” service to the community.
Monthly Mixers
The challenge of the monthly mixer is networking. Ambassadors attempt to meet one new person at each mixer and introduce them to other attendees. Ideally, an Ambassador looks for others who share their vision for business, enthusiasm and energy to recruit as potential Ambassador candidates as they are promoting their own business.
Irving Chamber involvement has also opened doors for REACH to larger audiences. In December, REACH was nominated to participate in the U.S. Chamber of Commerce Small Business of the Year selection process. REACH finished its application last month. It will be reviewed this month and finalists from each region of the country will be selected to compete for the national award.
