Digital Color Printing Expert, Tyler Crum, Delivers Value (Dallas, TX)

Owner, Tyler Crum, specializes in digital color printing at his Sir Speedy Printing franchise in Dallas, TX .  Email or transfer the files and your postcard printing, posters, brochures and other marketing materials will be output on one of many different types of paper stock, usually same day.

Definition-Digital Printing

According to Wikipedia, digital printing is the reproduction of digital images on physical surface, such as common or photographic paper, film, cloth, plastic, etc.  There are a number of advantages to digital printing. Consumers like the fact that the turnaround time can be very short to meet deadlines and increase the time a product spends in the marketplace. While pricing can be higher per piece than traditional offset printing, the client typically has far less money tied up in inventory with a digital product than he does with conventional printing.

Digital Printing Service 

Marketing his business as a digital printing company required Tyler to adopt a markedly different view of the world of document production. Offset printing has devolved into a commodity price war while digital printing is still a value-based service. Because digital color printing has positive elements that offset lacks the product and accompanying services can be priced based on it's value and the probability of providing the client with a positive return on investment. The fees that profitable digital printing services are commanding are not, therefore, based on a cost-plus formula.

Digital Printing Improves ROI

When asked what aspect of being the area's foremost authority on digital printing was, Tyler replied that, "helping clients understand what they're really buying is the most challenging but also the most rewarding part of the focus. Showing them that "buying printing" is a game of pennies while designing an effective, personalized, marketing piece with a 1-to-1 focus on relevance is a sure path to better revenue. That has been the best payoff for me."

Contact Information

Contact Tyler Crum at:

Tyler Crum
Director of Value Development
469-258-0282 Cell
214-350-7727 Main
tyler@SirSpeedyNorthDallas.com
http://www.SirSpeedyNorthDallas.com