Imagine this. You walk to your postbox, pull out the mail and start sifting through the pile. Amidst the papers and envelopes is a life-size beer mug overflowing with phony suds with the words “Beer, It Does A Belly Good!” written in gold letters. At first, you may think it’s a joke. Then upon closer inspection, you see that this beer mug is really an advertisement for the new bar and sports grill up the street. You may choose to throw away this advertisement or visit the new restaurant, but either way, it succeeded in grabbing your attention.
As a marketing ploy, a creative custom mailer is a great way to reach your target audience. Sir Speedy Walnut Hill in Dallas offers marketing services to small businesses to facilitate lead generation using direct mail. Imagine a place where you can develop direct mail marketing campaigns with professionals using the latest technology. Equipped with a 42-inch Plasma television, wi-fi and a spacious conference room, the Sir Speedy Creative Center is just the place.
At Sir Speedy, custom mailers can be produced using any color, size, shape or even texture that you can imagine. You can generate maximum impact with mailers that tie in with your message and content such as a beer mug for a bar or an oversized tooth for a dentist’s office. When coming up with a design with Sir Speedy marketing specialists you can add your own logo or start from scratch. You can use a classic shape or even create your own. Some mailers can even be made into magnets or door hangers. The possibilities are endless.
The return on investment (ROI) using direct marketing custom mailers can be quite significant if you give it time. Even with a small campaign, you can acquire a mailing list, send out a batch and see results in a relatively short period of time. The golden rule of direct mail is that you cannot expect great results after just one mass mailing. Generally, it takes around 4 –7 mail outs to generate the desired outcome.
Sounds expensive, right? Everyone knows that with extra weight comes extra postage. But don’t worry. The United States Postal Service offers a variety of postage and payment solutions to business owners nationwide. Sir Speedy even offers a wide selection of mailing services to help you with your small business.
Additional direct marketing services from Sir Speedy Walnut Hill include:
Direct mail response tracking
Email marketing
Integrated direct marketing with customized website landing pages and URLs
Personal Web pages
Trackable 800 numbers
Mail list acquisition
Personalized one-on-one marketing
If you’re looking for a way to expand your customer base with a tried and true marketing technique, direct mail is truly the way to go. Let the Sir Speedy Walnut Hill marketing specialists show you how custom marketing mailers can be your means to small business success. To learn more about custom marketing mailers contact Phillip Crum at 214-350-7727 or visit www.SirSpeedy.com/Dallas-Monroe. Make an impact today!
