The key people with Southern Botanical are experts in complete indoor and outdoor landscape installation and maintenance and horticultural décor.
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Jason Craven - President & CEO
Jason Craven is the founder of Southern Botanical. He plays an active role in all daily facets of the company. His career started in high school, mowing lawns to earn a little extra money. His small landscaping business was so successful that he chose to follow his entrepreneurial aspirations of building his enterprise into a successful career. The result is the respected benchmark in high-end landscaping.
His career has been critiqued by MBA students at the Cox School of Business at Southern Methodist University.
He is active in his church and community through many volunteer efforts including the Dallas Center for the Developmentally Challenged. He has also demonstrated community leadership by working with the American Cancer Society and leading a local running group.
James Cali - Chief Operating Officer
James Cali is responsible for overseeing Operations, Marketing and Finance at Southern Botanical. Before joining Southern Botanical, he was Vice President of Sales & Marketing for North America for The Regus Group (LSE: RGU.L), the global leader in short-term office solutions. Before that, he led International Sales & Marketing for FedEx Kinko’s (NYSE: FDX).
James was also a customer of Southern Botanical. As he came to know Jason Craven and his meticulous attention to detail in the services Southern Botanical provided, James recognized something special in this growing landscaping company. He joined Southern Botanical in 2006, and has helped the company navigate through the exponential growth it has experienced in the last several years.
James graduated with an MBA from the Cox School of Business at Southern Methodist University. He also received his BS in Business Management from the University of New Orleans.
James is a member of the Associate Board at the Cox School of Business at Southern Methodist University as well as two advisory committees for the City of University Park.
Alan Richmond - Vice President, Irrigation & Drainage
Alan Richmond is responsible for the Irrigation and Drainage Business at Southern Botanical. Alan joined Southern Botanical after leading the Business Development efforts for Hydromulch Services, a DFW leader in Seeding Services. Before that, he was a Quality Assurance Manager in the 767 and 747 groups for Boeing (NYSE: BA) in Seattle, WA. Alan brings this quality assurance expertise gained in the aerospace industry to the irrigation services offered by Southern Botanical.
Alan has a BS in Business Administration from the University of Seattle.
Alan is active in the Boy Scouts of America where he has been a Youth Group Leader for the past 24 years.
Andrew Lenz - Director of Interior Plants and Floral Décor
In 2007, Andrew Lenz joined Southern Botanical and helped create the new Interior Plant and Floral Décor Division. Before joining Southern Botanical, Lenz was Director of Operations for Plant Interscapes, where he was responsible for service operations in the Dallas, Austin, San Antonio and Houston markets. Before that, Andrew was Operations Manager for Ozarka.
Before launching his career in the world of plants and flowers, Andrew spent four years as a professional rugby player, holding the Prop position for Jockey Club Cordoba in Argentina.
Andrew graduated with a MBA from the Cox School of Business at Southern Methodist University, where he was also a member of the Beta Gamma Sigma Honor Society. Andrew received his BA in English and Economics from SMU.