The Society of American Florists (SAF) and Rebecca Cole, author of Flower Power and co-host of Discovery Channel's Surprise by Design, created the Hip Giver's Guide, a month-by-month resource to flowers that are in style, a library of flower and plant varieties, holiday tips and advice, fresh floral research and much, much more.
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The Hip Giver's Guide is ideal for those who want tips on how to choose a local florist, read up on popular varieties of flowers, get design ideas and more. The SAF website also includes the fun monthly tips.
How to be the Savviest, Most Sophisticated Gift Giver of All Time
January - Resolve to send a smile
Start the New Year off right by giving a gift of flowers to a special friend, or yourself! Behavioral research conducted at Rutgers University proves the presence of flowers has an immediate impact on happiness and increases life satisfaction and enjoyment.
February - Real romance, simply perfect
According to research, 92% of women can remember the last time they received flowers. Judith Sherven, co-author of Be Loved for Who You Really Are, says, “Giving flowers is a great example of a simple romantic gesture that creates enduring memories.”
March - Spring an unexpected gift on a friend
Celebrate spring and take a moment to brighten someone’s day with a surprise floral arrangement. The best reason to send a gift of flowers is
April - Flowers work overtime, every time
Nature holds the secret to business success, according to research conducted at Texas A&M University. Idea generation, creative performance and problem-solving skills improve substantially in workplace environments with flowers and plants.
May - Pamper your Mom!
Pamper the one who pampered you. Show Mom you appreciate all she does by delivering the one gift that makes her feel extraordinary. “Our favorite gifts are the ones that allow us to express emotion and make us feel special,” says Robyn Freedman Spizman, noted gift expert and author of Make It Memorable: An A-Z Guide to Making Any Event, Gift or Occasion Dazzling!
June - Create aisles of smiles!
Brides need not worry about matchmaking when it comes to wedding flowers. From the bridal bouquets to the boutonnieres, wedding flower trends include diversity of choice, boldness of color and distinctiveness of design.
July - Discover the colors of emotion
International color expert Leatrice Eiseman unearthed the philosophy of Flower Therapy, that certain color combinations – expressed in floral arrangements – can stimulate and relax the senses and enhance our moods.
August - Make home a haven
Consumers are seeking simple, affordable solutions to enhance their homes. Flowers are the essential accessory to perk up living space and brighten the mood and personality of every room in the house.
September - Test your floral IQ
From Aster to Zinnia, learn the ABCs of flower types, meanings and design styles at the Flower Library on www.aboutflowers.com. You’ll find photos and descriptions of the most popular flowers and plants, as well as care tips for your blooms.
October - Send mother nature's social security
Flowers ease depression, inspire social networking and refresh memory in
senior citizens, according to research from Rutgers University. “Our research shows that a small dose of nature, like flowers, can do a world of wonder for our well-being as we age” says lead researcher Jeannette Haviland-Jones, Ph.D.
November - Give thanks and connect with family and friends
Flowers are a creative way to communicate sentiments across the miles when you can’t be there in person.
December - Seasonal greetings!
Flowers and plants have long played a special role in holiday festivities
and are as personal and individual as the people celebrating. Use color and design to create a celebratory centerpiece, foyer display or other seasonal conversation starter!