Hotel Internet Marketing for Individual Hotels, Brands and Travel Sites- by Standing Dog

Hotel Internet Marketing for Individual Hotels, Brands and Travel Sites.

Standing Dog Interactive Media & Marketing is a full service internet marketing agency in Dallas, Texas specializing in online travel and hospitality. With extensive experience in the hotel business, we understand hotel internet marketing whether it be for a large travel site, a brand site or an individual property. From adjusting campaigns to coincide with seasonal demand needs, to targeting the right consumer at the right time, we ensure that your marketing dollars are spent wisely and efficiently to generate the highest possible return on your investment. With an industry as competitive as travel, why trust your campaigns and e-commerce initiatives to an agency that doesn't understand your business? Work with Standing Dog, your loyal and trusted partner for online marketing.

Hotel Internet Marketing

The Internet Marketplace is a powerful sales channel, but it’s also becoming more competitive. In 2007, travel booked via the Internet will overtake traditional booking methods. As an Internet marketing company focused exclusively on hotel and hospitality vertical, we know exactly where to find the best online opportunities for our clients. We develop and execute and report on custom Internet marketing strategies designed to deliver quantifiable results.

Sample services include:

• PPC Campaign Management – We manage quantifiable Pay Per Click advertising campaigns on Google, Yahoo, MSN and other search engines in addition to travel sites such as TripAdvisor and Yahoo Travel Submit. Beyond simply placing ads and driving qualified traffic to your site, we will also work closely with your revenue management team to understand your occupancy levels and booking patterns. We use this information to monitor your search spend so we are not wasting your dollars by buying terms when the property is full, close to a sell out or projected to sell out.
• Social Media Management– As websites such as Tripadvisor, YouTube and other social sites evolve into powerful tools consumers use when planning travel, we recommend that our clients take on a proactive approach to managing their online reputation; therefore, we developed ReviewAnalyst to help monitor you consumer generated content about your hotel.
• Web Site Development & Maintenance – The Standing Dog web team of designers, copywriters and developers allow Standing Dog to capitalize on the synergy between PPC and a well-developed site. Many of our service packages include a monthly allotment of hours dedicated to site maintenance, page creation and development. From promotional landing pages to location-based microsites, Standing Dog’s monthly allotment of development hours lets you bring new promotions to the web and capitalize on seasonal trends or events. And no worry, if the development hours go unusued one month, they’ll carry over.
• Transient Sites – Outside of traditional search engines, we recommend inclusion and/or advertising placements in select vertical travel search engines and property review sites. We will implement, manage and monitor these campaigns for efficiency.
• Email Marketing – We will design, implement and report on a monthly email marketing campaign that we can help you define and develop.
• Meetings, Events & Weddings – We will deliver and implement a plan to not only increase web exposure but to also drive qualified traffic and leads for the meetings, events and weddings market.
• Reporting– Standing Dog believes in results. We can assist with the implementation and management of web analytic reporting tools (such as Google Analytics) and create a custom report to send to you each week. Our first priority with any new engagement is to benchmark your current numbers and set the goals and objectives for the site.
• Service Levels – We will work with you to establish the appropriate service levels necessary to ensure we always meet your expectations. We arrange weekly to monthly calls with our clients, to ensure they receive the tailored marketing solutions and performance they deserve.