Joe Pine featured in "How Authentic Is Your Vacation?" from Forbes.com - General Info
Great article on Forbes.com introducing the concept of authentic travel & tourism experiences, with commentary from Joe Pine, co-author of...
Dutch Translation of Authenticity Hits the Netherlands - Press Releases
Joe Pine logs a journal entry acknowledging both Harley Davidson as well as the release of the Dutch translation of the book Authenticity: What...
Pine & Gilmore Announce Dates for 2008 Expert Certification Course - Press Releases
The Experience Economy Expert Certification course is intimate, intensive instruction in the ideas, frameworks, and approaches of experience staging.
Joe Pine, Jim Gilmore, and Authenticity in Time Magazine! - Press Releases
Time Magazine has selected Authenticity as one of the "10 Ideas That Are Changing The World" in its March 24, 2008 cover story.
Pine & Gilmore "Keep It Real" in Marketing Management - General Info
In this lengthy article for the American Marketing Association’s publication, Pine & Gilmore touch on nearly all the key concepts for learning to...
Senator Hillary Clinton Sheds Real or Fake Tears? - General Info
"In her column for The Wall Street Journal that appeared shortly after the “Hillary moment” in New Hampshire, Peggy Noonan wrote, “Exactly 100% of the...
Rendering Authenticity: How to Succeed in the Experience Economy - Press Releases
Great Authenticity Article at W.P. Carey website.
Joe Pine Authenticity Podcast with DIMA - Press Releases
Podcast interview with Joe Pine Joe in conjunction with his keynote presentation for the annual DIMA (Digital Imagining Marketing Association)...
"You're Only As Agile As Your Customers Think" By B. Joseph Pine II - Brochure
"You're Only As Agile As Your Customers Think" By B. Joseph Pine II Agility & Global Competition | Vol. 2, No. 2 Variety is not the same as...
"What Business are You Really In?" By B. Joseph Pine II & James H. Gilmore - Brochure
"What Business are You Really In?" By B. Joseph Pine II & James H. Gilmore Chief Executive | October 1999, Issue No. 148 CEOs and other chief...
"The Experience Economy: Funeral Goods and Services are No Longer Enough" - General Info
"The Experience Economy: Funeral Goods and Services are No Longer Enough" By James H. Gilmore The Director | July 1999 People are commemorating the...
"All The World's a Stage" By B. Jospeh Pine II & James H. Gilmore - Brochure
"All The World's a Stage" By B. Joseph Pine II & James H. Gilmore Context | Spring 1999 The emerging Experience Economy demands recognizing that...
"Are You Experienced?" By B. Joseph Pine II & James H. Gilmore - Brochure
"Are You Experienced?" By B. Joseph Pine II & James H. Gilmore The Industry Standard | April 9, 1999 The internet is the greatest force of...
"Die Erlebnisokonomie" By B. Joseph Pine II & James H. Gilmore - Brochure
"Die Erlebnisokonomie" By B. Joseph Pine II & James H. Gilmore GDI_IMPULS | Issue 3.99 (March 1999) In German: Die Erlebnisokonomie. Sind Sie...
"The Great Lie: Focus-Pocus" By B. Joseph Pine II & James H. Gilmore - Brochure
"The Great Lie: Focus-Pocus" By B. Joseph Pine II & James H. Gilmore Context | April/May 2001 Focus groups should be dumped. Instead, real...
"Welcome to the Experience Economy" By B. Joseph Pine II & James H. Gilmore - Brochure
"Welcome to the Experience Economy" By B. Joseph Pine II & James H. Gilmore Health Forum Journal | September/October 2001 For the healthcare...
"Adam Smith, Meet Mickey Mouse" By B. Joseph Pine II & James H. Gilmore - Brochure
"Adam Smith, Meet Mickey Mouse" By B. Joseph Pine II & James H. Gilmore WorldLink | November/December 1999 Just as the service economy trounced...
Tom Peters' Cool Friends: Jim Gilmore and Joe Pine - Press Releases
Great interview on Authenticity conducted by tompeters.com with Jim and Joe.
"Das Erlebnis ist das Marketing" by James H. Gilmore & B. Joseph Pine II - Brochure
"Das Erlebnis ist das Marketing" By James H. Gilmore & B. Joseph Pine II GDI_IMPULS | Issue 2.02 (February 2002) In German. Das Erlebnis Ist Das...
"Experiences Drive Economic Demand" by B. Joseph Pine II & James H. Gilmore - Brochure
"Experiences Drive Economic Demand" By B. Joseph Pine II & James H. Gilmore Economic Trends | December 2002, Issue No. 6, pp. 32-34. Commodity...
"R.I.P. MLB" by James H. Gilmore & B. Joseph Pine II - Brochure
"R.I.P. MLB" By James H. Gilmore & B. Joseph Pine II Context | Winter 2002/2003 Major League Baseball, in the midst of rapidly declining game...
"The Power of Intentional Design" by B. Joseph Pine II - Brochure
"The Power of Intentional Design" By B. Joseph Pine II DesignIntelligence | www.designintelligence.com Explores how the principles of mass...
"Experience Economy: All the World’s a Stage!" by B. Joseph PIne II & James H. Gilmore - Brochure
"Experience Economy: All the World’s a Stage!" By B. Joseph Pine II & James H. Gilmore Future: The Aventis Magazine | January 2001 As experiences...
"Learning Las Vegas" by B. Joseph Pine II & James H. Gilmore - Brochure
"Learning Las Vegas" By B. Joseph Pine II & James H. Gilmore Entertainment Management | July 2001 In the Experience Economy, Las Vegas in the...
"The Making of the EXPY" by B. Joseph Pine II & James H. Gilmore - Brochure
"The Making of the EXPY" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 How this 3-D...
"The Message of Midway" by B. Joseph Pine II & James H. Gilmore - Brochure
"The Message of Midway" By B. Joseph Pine II & James H. Gilmore EM Magazine | January/February 2003 Midway Airport, once a forgettable destination...
"Getting Serious About Experiences" by James H. Gilmore & Joseph Pine II - Brochure
"Getting Serious About Experiences" By James H. Gilmore & B. Joseph Pine II Event Marketer | December 2002/January 2003 The provocation: steal 20%...
"Le'go My LEGO!" by B. Jospeh Pine II & James H. Gilmore - Brochure
"Le'go My LEGO!" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 the 2002 Experience Stager...
"Positions Please" by B. Joseph Pine II & James H. Gilmore - Brochure
"Positions Please" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 Where to hold the New...
"The Joy of Theming" by B. Joseph Pine II & James H. Gilmore - Brochure
"The Joy of Theming" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 The 2001 EXPY award...
"Biting the Big Apple" by B. Joseph Pine II & James H. Gilmore - Brochure
"Biting the Big Apple" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 Take a tour of one of...
"Be the Business" by James H. Gilmore & B. Joseph Pine II - Brochure
"Be the Business" By James H. Gilmore & B. Joseph Pine II Event Marketer | August 2003 Mearly calling an offering an experience doesn't make it...
"A Place We've Dreamed of...Where Sales Fly High" by Pine & Gilmore - Brochure
"A Place We've Dreamed of...Where Sales Fly High" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June...
"All About thinkAbout" by B. Joseph Pine II & James H. Gilmore - Brochure
"All About thinkAbout" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 thinkAbout burst onto...
Authenticity Strategy in Ad Age! - Press Releases
Great article in the December 10, 2007 issue. "Stop Dishing Out the Phoniness"
"Creating Economic Value with Engaging Experiences" by Pine & Gilmore - Brochure
"Creating Economic Value with Engaging Experiences" By B. Joseph Pine II & James H. Gilmore Deluxe Knowledge Quarterly | First Quarter 2004 The...
"2003 Strategic Horizons thinkAbout Top 10" by B. Joseph Pine II & James H. Gilmore - Brochure
"2003 Strategic Horizons thinkAbout Top 10" By B. Joseph Pine II & James H. Gilmore www.StrategicHorizons.com | November 2003 A countdown of the...
"Frontiers of the Experience Economy" by James H. Gilmore - Brochure
"Frontiers of the Experience Economy" By James H. Gilmore Batten Briefings | Fall 2003 Opportunities abound for new offerings in the Experience...
"Customer Experiences Rule" by B. Joseph Pine II & Paul McAdam - Brochure
"Customer Experiences Rule" By B. Joseph Pine II & Paul McAdam Banking Strategies Magazine | November 2006Joe Pine expands on why new research...
"Achieving Infinite ROI" by B. Joseph Pine II & James H. Gilmore - Brochure
"Achieving Infinite ROI" By B. Joseph Pine II & James H. Gilmore Event ROI | Fall 2005Pine & Gilmore propose a new method of allocating and...
"Mass Customizing the Training Industry" by Joseph Pine II and Stephen L. Cohen - Brochure
"Mass Customizing the Training Industry"By B. Joseph Pine II and Stephen L. Cohen T+D Magazine | June 2007As explained in this article for T+D, the...
"Escape the Commoditization Trap" By B. Jospeh Pine II - Brochure
"Escape the Commoditization Trap"By B. Joseph Pine IIForward | May 2007In an article for the Metals Service Center Institute, Joe sheds some light...
"Learning from Starbucks" By B. Joseph Pine II & James H. Gilmore - Brochure
"Learning from Starbucks" By B. Joseph Pine II & James H. Gilmore BMR | February 2007Pine & Gilmore unlock the secrets of Starbuck's...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: Learning Excursions: - General Info
Learning ExcursionsLearning ExcursionsEM are a uniquely Strategic Horizons offering. In this 1-2 day experience, a small group of client participants...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: thinkAbout - General Info
thinkAboutDesign of the 2008 thinkAbout, to be held in the Fall, is now underway. For questions, or to be notified when registration opens for this...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: Top Tens - General Info
Top TensPine & Gilmore Top Ten lists first made their appearance at the inaugural thinkAbout in 1998 and have been an integral part of the event...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: Certification - General Info
CertificationCongratulations to the 2007 graduating class of Certified Experience Economy Experts! If you would like information on joining the...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: Executive Education - General Info
Executive EducationExecutive education sessions are an ideal way to help a collection of managers and executives richly explore their competitive...
Markets of One: Harvard Business Review Articles - New Product Announcement
This collection of ten Harvard Business Review articles with an introduction by Pine & Gilmore, recounts the evolution of competitive business...
Mass Customization - New Product Announcement
Mass Customization: The New Frontier in Business Competition is a thoughtful analysis and commentary on when and how managers in both service and...
Field Guide for the Experience Economy - New Product Announcement
Pine & Gilmore’s Field Guide for the Experience Economy: This pocket-sized reference contains ten traveling tools to help discerning observers...
e-Doc: "The Experience Is the Marketing" - New Product Announcement
e-Docs are supplemental published writings that allow Pine & Gilmore to share their latest thinking in a condensed and easy-to-digest format. The...
Authenticity - What Consumers Really Want - New Product Announcement
Jim Gilmore and Joe Pine argue that in order to trounce your rivals you must "render authenticity"; in their book "Authenticity"...
Apple's "Phony" Reaction to iPhone Customers by B. Joseph Pine II & James Gilmore - General Info
Apple's "Phony" Reaction to iPhone CustomersBy B. Joseph Pine II & James H. Gilmore Harvard Business Online | September 2007A precipitous $200...
PRESS RELEASE Authenticity: What Consumers Really Want by James H. Gilmore & B. Joseph Pine II - Brochure
From Harvard Business School Press:Jim Gilmore and Joe Pine, who taught the world how to create engaging and compelling experiences in The Experience...
"Dealing Authentically with Customers" By B. Joseph Pine II & James H. Gilmore - Brochure
Some pointers for how to react authentically with mistakes happen ... and let's face it -- they do happen. How you handle these bumps says as much,...
THE PINE & GILMORE BODY OF THOUGHT - Brochure
THE PINE
& GILMORE BODY OF THOUGHT
Joe Pine and
Jim Gilmore were once
asked by a prospective client, “Do all your...
Authenticity: What Consumers Really Want - New Product Announcement
In todays society, customers want more than a good or a service; they want an experience. A memory and an event that engages their minds and provides...
The Experience Economy: Work is Theatre... - New Product Announcement
The Experience Economy: Work is Theatre & Every Business a Stage, is a wonderful guide for how to be successful in today's increasingly...
The Pine & Gilmore Body of Thought - General Info
THE PINE
& GILMORE BODY OF THOUGHT
Joe Pine and
Jim Gilmore were once
asked by a prospective client, “Do all your ideas...
Joe Pine & Jim Gilmore Speaking Engagements June-November 2007 - General Info
SPEAKING ENGAGEMENTS June-November 2007 Penn State Executive Education: June 5, 2007 / Penn State UniversityThe Cable Center: June 14, 2007 /...
Authenticity Book Summary - Brochure
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell – or how you sell it? If so, welcome...
The Experience Economy Article: Your Competition? The World - General Info
Your Competition? The WorldBy B. Joseph Pine IIIn my work with companies, I often make one very simple point: In the Experience Economy, you...
A Company Profile of Strategic Horizons LLP
BooksAuthenticity: What Consumers Really Want, The Experience Economy: Work Is Theatre & Every Business a Stage, Markets of One, Mass...
