Joe Pine, Jim Gilmore, and Authenticity in Time Magazine! - Press Releases
Time Magazine has selected Authenticity as one of the "10 Ideas That Are Changing The World" in its March 24, 2008 cover story.
Pine & Gilmore "Keep It Real" in Marketing Management - General Info
In this lengthy article for the American Marketing Association’s publication, Pine & Gilmore touch on nearly all the key concepts for learning to...
Rendering Authenticity: How to Succeed in the Experience Economy - Press Releases
Great Authenticity Article at W.P. Carey website.
Joe Pine Authenticity Podcast with DIMA - Press Releases
Podcast interview with Joe Pine Joe in conjunction with his keynote presentation for the annual DIMA (Digital Imagining Marketing Association)...
Senator Hillary Clinton Sheds Real or Fake Tears? - General Info
"In her column for The Wall Street Journal that appeared shortly after the “Hillary moment” in New Hampshire, Peggy Noonan wrote, “Exactly 100% of the...
"Beyond Goods and Services" By James H. Gilmore & B. Joseph Pine II - Brochure
"Beyond Goods and Services" By James H. Gilmore & B. Joseph Pine II Strategy & Leadership | May/June 1997 A milestone article that foreshadows...
"How to Profit From Experience" By B. Joseph Pine ii & James H. Gilmore - Brochure
"How to Profit From Experience" By B. Joseph Pine II & James H. Gilmore Wall Street Journal | August 4, 1997 A primer on the Experience Economy...
"Customer Satisfaction in No Longer Enough" By James H. Gilmore and B. Joseph Pine II - Brochure
"Customer Satisfaction is No Longer Enough" By James H. Gilmore and B. Joseph Pine II Context | Winter 1998 Customer satisfaction is not a true...
"You're Only As Agile As Your Customers Think" By B. Joseph Pine II - Brochure
"You're Only As Agile As Your Customers Think" By B. Joseph Pine II Agility & Global Competition | Vol. 2, No. 2 Variety is not the same as...
"In Search of the Experience Economy" By B. Joseph Pine II & James H. Gilmore - Brochure
"In Search of the Experience Economy" By B. Joseph Pine II & James H. Gilmore Customer Relationship Technology in Finance | April 1999, pp. 5-7...
"What Business are You Really In?" By B. Joseph Pine II & James H. Gilmore - Brochure
"What Business are You Really In?" By B. Joseph Pine II & James H. Gilmore Chief Executive | October 1999, Issue No. 148 CEOs and other chief...
"The Experience Economy: Funeral Goods and Services are No Longer Enough" - General Info
"The Experience Economy: Funeral Goods and Services are No Longer Enough" By James H. Gilmore The Director | July 1999 People are commemorating the...
"All The World's a Stage" By B. Jospeh Pine II & James H. Gilmore - Brochure
"All The World's a Stage" By B. Joseph Pine II & James H. Gilmore Context | Spring 1999 The emerging Experience Economy demands recognizing that...
"Are You Experienced?" By B. Joseph Pine II & James H. Gilmore - Brochure
"Are You Experienced?" By B. Joseph Pine II & James H. Gilmore The Industry Standard | April 9, 1999 The internet is the greatest force of...
"Die Erlebnisokonomie" By B. Joseph Pine II & James H. Gilmore - Brochure
"Die Erlebnisokonomie" By B. Joseph Pine II & James H. Gilmore GDI_IMPULS | Issue 3.99 (March 1999) In German: Die Erlebnisokonomie. Sind Sie...
"The Great Lie: Focus-Pocus" By B. Joseph Pine II & James H. Gilmore - Brochure
"The Great Lie: Focus-Pocus" By B. Joseph Pine II & James H. Gilmore Context | April/May 2001 Focus groups should be dumped. Instead, real...
"Welcome to the Experience Economy" By B. Joseph Pine II & James H. Gilmore - Brochure
"Welcome to the Experience Economy" By B. Joseph Pine II & James H. Gilmore Health Forum Journal | September/October 2001 For the healthcare...
"Adam Smith, Meet Mickey Mouse" By B. Joseph Pine II & James H. Gilmore - Brochure
"Adam Smith, Meet Mickey Mouse" By B. Joseph Pine II & James H. Gilmore WorldLink | November/December 1999 Just as the service economy trounced...
Tom Peters' Cool Friends: Jim Gilmore and Joe Pine - Press Releases
Great interview on Authenticity conducted by tompeters.com with Jim and Joe.
"Das Erlebnis ist das Marketing" by James H. Gilmore & B. Joseph Pine II - Brochure
"Das Erlebnis ist das Marketing" By James H. Gilmore & B. Joseph Pine II GDI_IMPULS | Issue 2.02 (February 2002) In German. Das Erlebnis Ist Das...
"Experiences Drive Economic Demand" by B. Joseph Pine II & James H. Gilmore - Brochure
"Experiences Drive Economic Demand" By B. Joseph Pine II & James H. Gilmore Economic Trends | December 2002, Issue No. 6, pp. 32-34. Commodity...
"R.I.P. MLB" by James H. Gilmore & B. Joseph Pine II - Brochure
"R.I.P. MLB" By James H. Gilmore & B. Joseph Pine II Context | Winter 2002/2003 Major League Baseball, in the midst of rapidly declining game...
"The Power of Intentional Design" by B. Joseph Pine II - Brochure
"The Power of Intentional Design" By B. Joseph Pine II DesignIntelligence | www.designintelligence.com Explores how the principles of mass...
"Experience Economy: All the World’s a Stage!" by B. Joseph PIne II & James H. Gilmore - Brochure
"Experience Economy: All the World’s a Stage!" By B. Joseph Pine II & James H. Gilmore Future: The Aventis Magazine | January 2001 As experiences...
"Learning Las Vegas" by B. Joseph Pine II & James H. Gilmore - Brochure
"Learning Las Vegas" By B. Joseph Pine II & James H. Gilmore Entertainment Management | July 2001 In the Experience Economy, Las Vegas in the...
"The Making of the EXPY" by B. Joseph Pine II & James H. Gilmore - Brochure
"The Making of the EXPY" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 How this 3-D...
"The Message of Midway" by B. Joseph Pine II & James H. Gilmore - Brochure
"The Message of Midway" By B. Joseph Pine II & James H. Gilmore EM Magazine | January/February 2003 Midway Airport, once a forgettable destination...
"Getting Serious About Experiences" by James H. Gilmore & Joseph Pine II - Brochure
"Getting Serious About Experiences" By James H. Gilmore & B. Joseph Pine II Event Marketer | December 2002/January 2003 The provocation: steal 20%...
"Le'go My LEGO!" by B. Jospeh Pine II & James H. Gilmore - Brochure
"Le'go My LEGO!" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 the 2002 Experience Stager...
"Positions Please" by B. Joseph Pine II & James H. Gilmore - Brochure
"Positions Please" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 Where to hold the New...
"The Joy of Theming" by B. Joseph Pine II & James H. Gilmore - Brochure
"The Joy of Theming" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 The 2001 EXPY award...
"Biting the Big Apple" by B. Joseph Pine II & James H. Gilmore - Brochure
"Biting the Big Apple" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 Take a tour of one of...
"Comedy with a Straight Face" by B. Joseph Pine II & James H. Gilmore - Brochure
"Comedy with a Straight Face" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 The second...
"Getting Real" By James H. Gilmore & B. Joseph Pine II - Brochure
"Getting Real" By James H. Gilmore & B. Joseph Pine II Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 As a new consumer sensibility...
"Be the Business" by James H. Gilmore & B. Joseph Pine II - Brochure
"Be the Business" By James H. Gilmore & B. Joseph Pine II Event Marketer | August 2003 Mearly calling an offering an experience doesn't make it...
"A Place We've Dreamed of...Where Sales Fly High" by Pine & Gilmore - Brochure
"A Place We've Dreamed of...Where Sales Fly High" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June...
"All About thinkAbout" by B. Joseph Pine II & James H. Gilmore - Brochure
"All About thinkAbout" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 thinkAbout burst onto...
Authenticity Strategy in Ad Age! - Press Releases
Great article in the December 10, 2007 issue. "Stop Dishing Out the Phoniness"
"Creating Economic Value with Engaging Experiences" by Pine & Gilmore - Brochure
"Creating Economic Value with Engaging Experiences" By B. Joseph Pine II & James H. Gilmore Deluxe Knowledge Quarterly | First Quarter 2004 The...
"2003 Strategic Horizons thinkAbout Top 10" by B. Joseph Pine II & James H. Gilmore - Brochure
"2003 Strategic Horizons thinkAbout Top 10" By B. Joseph Pine II & James H. Gilmore www.StrategicHorizons.com | November 2003 A countdown of the...
"Frontiers of the Experience Economy" by James H. Gilmore - Brochure
"Frontiers of the Experience Economy" By James H. Gilmore Batten Briefings | Fall 2003 Opportunities abound for new offerings in the Experience...
"Customer Experiences Rule" by B. Joseph Pine II & Paul McAdam - Brochure
"Customer Experiences Rule" By B. Joseph Pine II & Paul McAdam Banking Strategies Magazine | November 2006Joe Pine expands on why new research...
"Wanted: Chief eXperience Officers by James H. Gilmore & B. Joseph Pine II - Brochure
"Wanted: Chief eXperience Officers" By James H. Gilmore & B. Joseph Pine IIEvent ROI | Spring 2006 Pine & Gilmore build the case for...
"Achieving Infinite ROI" by B. Joseph Pine II & James H. Gilmore - Brochure
"Achieving Infinite ROI" By B. Joseph Pine II & James H. Gilmore Event ROI | Fall 2005Pine & Gilmore propose a new method of allocating and...
"Mass Customizing the Training Industry" by Joseph Pine II and Stephen L. Cohen - Brochure
"Mass Customizing the Training Industry"By B. Joseph Pine II and Stephen L. Cohen T+D Magazine | June 2007As explained in this article for T+D, the...
"Escape the Commoditization Trap" By B. Jospeh Pine II - Brochure
"Escape the Commoditization Trap"By B. Joseph Pine IIForward | May 2007In an article for the Metals Service Center Institute, Joe sheds some light...
"Learning from Starbucks" By B. Joseph Pine II & James H. Gilmore - Brochure
"Learning from Starbucks" By B. Joseph Pine II & James H. Gilmore BMR | February 2007Pine & Gilmore unlock the secrets of Starbuck's...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: Learning Excursions: - General Info
Learning ExcursionsLearning ExcursionsEM are a uniquely Strategic Horizons offering. In this 1-2 day experience, a small group of client participants...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: thinkAbout - General Info
thinkAboutDesign of the 2008 thinkAbout, to be held in the Fall, is now underway. For questions, or to be notified when registration opens for this...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: Top Tens - General Info
Top TensPine & Gilmore Top Ten lists first made their appearance at the inaugural thinkAbout in 1998 and have been an integral part of the event...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: Learning Encounters - General Info
Learning EncountersThe Learning EncounterEM from Strategic Horizons employs interactive presentations, facilitated question/answer sessions, exemplar...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: Advice & Counsel - General Info
Advice & CounselContrary to traditional consulting approaches that often result in scads of junior consultants swarming the client site, Pine...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: Certification - General Info
CertificationCongratulations to the 2007 graduating class of Certified Experience Economy Experts! If you would like information on joining the...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: Keynote Speaking - General Info
SpeakingJoe Pine and Jim Gilmore are professional speakers, each with more than a decade experience addressing audiences large and small, in the U.S....
Joe Pine & Jim Gilmore / Strategic Horizons LLP: Workshops - General Info
WorkshopsWorkshops are an effective method for individual companies to maximize the transfer of knowledge of Pine & Gilmore’s body of thought and...
Joe Pine & Jim Gilmore / Strategic Horizons LLP: Executive Education - General Info
Executive EducationExecutive education sessions are an ideal way to help a collection of managers and executives richly explore their competitive...
Authenticity - What Consumers Really Want - New Product Announcement
Jim Gilmore and Joe Pine argue that in order to trounce your rivals you must "render authenticity"; in their book "Authenticity"...
Markets of One: Harvard Business Review Articles - New Product Announcement
This collection of ten Harvard Business Review articles with an introduction by Pine & Gilmore, recounts the evolution of competitive business...
Mass Customization - New Product Announcement
Mass Customization: The New Frontier in Business Competition is a thoughtful analysis and commentary on when and how managers in both service and...
Field Guide for the Experience Economy - New Product Announcement
Pine & Gilmore’s Field Guide for the Experience Economy: This pocket-sized reference contains ten traveling tools to help discerning observers...
e-Doc: "The Experience Is the Marketing" - New Product Announcement
e-Docs are supplemental published writings that allow Pine & Gilmore to share their latest thinking in a condensed and easy-to-digest format. The...
Apple's "Phony" Reaction to iPhone Customers by B. Joseph Pine II & James Gilmore - General Info
Apple's "Phony" Reaction to iPhone CustomersBy B. Joseph Pine II & James H. Gilmore Harvard Business Online | September 2007A precipitous $200...
Authenticity: What Consumers Really Want - New Product Announcement
In todays society, customers want more than a good or a service; they want an experience. A memory and an event that engages their minds and provides...
The Experience Economy: Work is Theatre... - New Product Announcement
The Experience Economy: Work is Theatre & Every Business a Stage, is a wonderful guide for how to be successful in today's increasingly...
The Pine & Gilmore Body of Thought - General Info
THE PINE
& GILMORE BODY OF THOUGHT
Joe Pine and
Jim Gilmore were once
asked by a prospective client, “Do all your ideas...
The Pine & Gilmore Body of Thought - General Info
THE PINE
& GILMORE BODY OF THOUGHT
Joe Pine and
Jim Gilmore were once
asked by a prospective client, “Do all your ideas...
THE PINE & GILMORE BODY OF THOUGHT - Brochure
THE PINE
& GILMORE BODY OF THOUGHT
Joe Pine and
Jim Gilmore were once
asked by a prospective client, “Do all your...
PRESS RELEASE Authenticity: What Consumers Really Want by James H. Gilmore & B. Joseph Pine II - Brochure
From Harvard Business School Press:Jim Gilmore and Joe Pine, who taught the world how to create engaging and compelling experiences in The Experience...
"Dealing Authentically with Customers" By B. Joseph Pine II & James H. Gilmore - Brochure
Some pointers for how to react authentically with mistakes happen ... and let's face it -- they do happen. How you handle these bumps says as much,...
Authenticity Book Summary - Brochure
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell – or how you sell it? If so, welcome...
The Experience Economy Article: Stop Advertising - Start Staging Marketing Experiences - General Info
Stop Advertising – Start Staging Marketing Experiences By B. Joseph Pine II and James H. Gilmore Both the popular press and the advertising...
Joe Pine & Jim Gilmore Speaking Engagements June-November 2007 - General Info
SPEAKING ENGAGEMENTS June-November 2007 Penn State Executive Education: June 5, 2007 / Penn State UniversityThe Cable Center: June 14, 2007 /...
Joe Pine, Co-Founder of Strategic Horizons LLP
B. Joseph Pine IIAn internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike....
The Experience Economy Article: Your Competition? The World - General Info
Your Competition? The WorldBy B. Joseph Pine IIIn my work with companies, I often make one very simple point: In the Experience Economy, you...
A Company Profile of Strategic Horizons LLP
BooksAuthenticity: What Consumers Really Want, The Experience Economy: Work Is Theatre & Every Business a Stage, Markets of One, Mass...
Jim Gilmore, Co-Founder of Strategic Horizons LLP
James H. GilmoreAs co-author of The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999), James H....
