Pine & Gilmore "Keep It Real" in Marketing Management

Posted by Strategic Horizons LLP in Akron, OH on Feb 06, 2008

 In this lengthy article for the American Marketing Association’s publication, Pine & Gilmore touch on nearly all the key concepts for learning to understand, manage, and excel at rendering authenticity. A must read for those seeking to educate themselves on how authenticity is impacting marketing.   Click here:  http://authenticitybook.com/category/news/ and follow the link to the story. 

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