Joe Pine & Jim Gilmore / Strategic Horizons LLP: Keynote Speaking

Speaking

Joe Pine and Jim Gilmore are professional speakers, each with more than a decade experience addressing audiences large and small, in the U.S. and internationally. As such, they have a rich and highly developed stage presence that compliments and enhances their ideas and frameworks.

Speeches by Pine and/or Gilmore typically run 25-90 minutes but vary depending on client needs. Each presentation is highly customized and reflects the needs and priorities of the client. Exploratory conversations with key client executives prior to the speech, along with their own research into the company and its industry, help tailor content. In each speech, Pine & Gilmore offer their latest thinking on the subject area and share the insightful exemplars that best suit the audience. Informal Q&A sessions supplementing the speech can also help promote greater interaction and understanding.

A Strategic Horizons keynote speech introduces the audience to important concepts that will engage their intellect and challenge their thinking. Individual speeches can cover any of a wide variety of topic areas – or focus on a particular area of interest, including:

Get Real: Authenticity is the New Quality

In a world filled with ever more mediated and staged experiences ? an increasingly unreal world ? consumers are now making decisions based on how real they perceive various offerings to be. As a result, enterprises must become adept at rendering authenticity.  Finding ways to tap into this emerging sensibility will become essential for success in the years and decades to come.  This new challenge can be defined best as the management of the customer perception of authenticity.  To be blunt: you must get real and not just claim you’re real.

Welcome to the Experience Economy

A fundamental shift is occurring in the very fabric of our economy.  Today, what people desire are neither goods nor services, but something very different in kind, namely experiences that engage them in a personal and memorable way. Such experiences will increasingly command a premium fee and provide the basis for generating new revenue growth in for individual businesses and overall prosperity for both advanced and developing nations.  In this provocative session, Gilmore will describe the nature of this emerging Experience Economy and outline principles for staging compelling experiences.

The Experience IS the Marketing

An unblushing look at the failure of traditional marketing and what will replace it. Pine & Gilmore share real-world examples, unveil their insightful Location Hierarchy Model, and make the case for the emergence of a new executive – the Chief Xperience Officer (CXO). Based on the Pine & Gilmore e-Doc “The Experience Is the Marketing.”

Work Is Theatre

A new model for staging business performance using the principles of theatre to fundamentally change how – and why – work is performed in the Experience Economy. Particularly valuable for molding company culture and attitudes in the workplace.

Going Beyond the Experience

Once an emerging phenomenon, the Experience Economy is now fully here – with increased competitive intensity and even some commoditization amongst experience stagers. The next step? Using customized experiences to guide individual change via transformations.

Understanding Customer Sacrifice

Understanding the gap between what customers settle for and what they want exactly. A model for rethinking the traditional metric of customer satisfaction and discovering hidden opportunities for innovation and differentiation. An expanded discussion based on the article first appearing in Context Magazine entitled “Customer Satisfaction is No Longer Enough.”

Mass Customization

The most innovative companies are rapidly embracing a new paradigm of management – Mass customization – that allows them the freedom to create greater individuality in their offerings at desirable prices. Based on Joe Pine’s pioneering book, Mass Customization: The New Frontier in Business Competition.

The Four Faces of Mass Customization

A unique perspective on understanding where, how, and for whom to customize. Four distinct approaches to mass customizing only where it counts. Based on the Harvard Business Review article of the same name.

Cultivating Learning Relationships

Using the knowledge gained from customer interactions to customize offerings and create true customer loyalty. Based on the Harvard Business Review article entitled “Do You Want To Keep Your Customers Forever?”