From Harvard Business School Press:
Jim Gilmore and Joe Pine, who taught the world how to create engaging and compelling experiences in The Experience Economy, are back to help companies fulfill today's new business imperative: authenticity.
Business today is all about being genuine. Sincere. Authentic. But in the increasingly unreal world, how do consumers choose what to buy and who to buy from?
Their new book, Authenticity: What Consumers Really Want (Harvard Business School Press; October 18, 2007; $26.95), provides tools and tactics that will enable businesses to cut through the clutter, evaluate their offerings, and render them to be perceived as authentic by their customers.
