"Getting Real" By James H. Gilmore & B. Joseph Pine II

Posted by Strategic Horizons LLP in Akron, OH on Dec 14, 2007

"Getting Real"
By James H. Gilmore & B. Joseph Pine II
Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003
As a new consumer sensibility arises, businesses must learn how to quench the thirst for authenticity.

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