"Experiences Drive Economic Demand" by B. Joseph Pine II & James H. Gilmore

Posted by Strategic Horizons LLP in Akron, OH on Dec 18, 2007

"Experiences Drive Economic Demand"
By B. Joseph Pine II & James H. Gilmore
Economic Trends | December 2002, Issue No. 6, pp. 32-34.
Commodity suppliers, goods manufacturers and service providers are all turning to experiences as a way to drive economic demand.

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