"The Great Lie: Focus-Pocus" By B. Joseph Pine II & James H. Gilmore

Posted by Strategic Horizons LLP in Akron, OH on Jan 21, 2008

"The Great Lie: Focus-Pocus"
By B. Joseph Pine II & James H. Gilmore
Context | April/May 2001
Focus groups should be dumped. Instead, real customers should be observed in real settings.


 

 

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