"What Business are You Really In?" By B. Joseph Pine II & James H. Gilmore

Posted by Strategic Horizons LLP in Akron, OH on Jan 23, 2008

"What Business are You Really In?"
By B. Joseph Pine II & James H. Gilmore
Chief Executive | October 1999, Issue No. 148
CEOs and other chief executives will need to reexamine their offerings in light of the emergence of the Experience Economy.

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