Great interview on Authenticity conducted by tompeters.com with Jim and Joe.
Joe Pine and Jim Gilmore were the very first Cool Friends at TomPeters.com in 1999. At that time, they were putting the noun experience into the business lexicon in a big way, and they are currently doing the same for the adjective authentic. Their new book is Authenticity: What Consumers Really Want. How do you know when something is really real? Click here to read their Cool Friends interview to get their take on the subject, or go to their website, AuthenticityBook.com to learn more about their work. As this is written, Authenticity is ranked #1 on Amazon.com among business books, in the category of direct marketing.
