Rendering Authenticity: How to Succeed in the Experience Economy

Posted by Strategic Horizons LLP in Akron, OH on Feb 02, 2008

Great Authenticity Article at W.P. Carey website.

"In the beginning, there was the Agrarian Economy, and the dominant consumer sensibility was availability. How to grow, make, and transport food and goods was of primary concern to all.

With the rise of the Industrial Economy, cost became the dominant sensibility, when consumers would purchase based on affordability. Could the family budget manage the purchase of a radio, a car, a dishwasher?"....

Use this URL to access the full article:  http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1545&jsessionid=f03065aa46ca44cc63955c376f22627b3215