Description
e-Docs are supplemental published writings that allow Pine & Gilmore to share their latest thinking in a condensed and easy-to-digest format. The e-Doc format provides a current look at important developments in the times between their major book releases.
The Perfect Solutions for...
is ideally suited for any customer in any industry
e-Doc: "The Experience Is the Marketing"
The first Strategic Horizons e-Doc, this 14-page document explains how companies can generate demand for their offerings by staging marketing experiences that force customers to pay attention – and then pay up as a result – by buying those offerings. It includes real-world exemplars, provides a Location Hierarchy Model for helping readers determine their portfolio of experience offerings, and makes the case for the emergence of a new executive – the Chief Xperience Officer (CXO).
Purchase "The Experience Is the Marketing" exclusively on Amazon.com.
e-Doc: "The Experience Is the Marketing" is available from Strategic Horizons LLP. Please visit their website at http://www.strategichorizons.com/eDocs.html for more information about the product, or contact Doug Parker at inquiry@strategichorizons.com. Strategic Horizons LLP is located in AURORA, OH.
