August 21, 2009 Dallas, TX: Studio Movie Grill, in its continuing quest to offer the best experience to Dallas-area theater-goers, is thrilled to announce the debut of the new superior Dolby® 3D System at its Dallas/Royal Lane location.
The Dolby® 3D System is considered to be the most dynamic and therefore superior 3D experience available in the industry. Dolby® 3D Digital Cinema ensures that audiences enjoy a richer, more compelling 3D experience, with realistic color and a sharper, clearer image from every seat in the house. Competing 3D systems lack the clarity and depth of color definition that Dolby can provide. Studio Movie Grill will roll out the Dolby® 3D experience exclusively to its theater locations in both Dallas and Houston in the coming months.
“We are making the additional investment in the more expensive Dolby® 3D Cinema to ensure our customers enjoy an enhanced and more satisfying cinema-going experience,” said founder and president, Brian Schultz, “It’s the kind of experience that produces a new level of audience excitement especially with all the great new 3-D movies coming out this year.”
Dallas and Houston’s Studio Movie Grill audiences will now have the opportunity to see upcoming films like X-Games 3D: The Movie, The Final Destination, Cloudy With A Chance Of Meatballs, James Cameron’s much anticipated Avatar and A Christmas Carol with Jim Carrey as Ebenezer Scrooge in 3D as well as the re-release of previous 2D favorites now in 3D like Toy Story, Toy Story 2 and Tim Burton’s The Nightmare Before Christmas
Dolby® 3D Cinema’s proven technology enhances patron viewing pleasure with rich color and intense visual imagery. With this new technology, Studio Movie Grill will continue to maintain its promise to offer the finest in state-of-the-art projection, audio, and comfort. Dolby’s color-filter technology and lightweight Dolby 3D glasses give every member of the audience a truly memorable 3D experience. The Dolby 3D system provides realistic, full-spectrum color reproduction and extremely sharp images while utilizing environmentally friendly glasses.
The Studio Movie Grill Experience
Inviting amenities and the highest level of customer service ensure that Studio Movie Grill continues to offer the best in first-run movie presentation. The perfect atmosphere is created as guests enjoy full in-theater food service, and an extensive menu, including soft drinks, beer, wine, & premium liquor while relaxing in individual leather seats and enjoying the best in entertainment, which will now include and be enhanced by Dolby® 3-D.
Studio Movie Grill not only pioneered the in-theatre dining concept, but has remained number one in theatres of its kind in Texas for over 9 years. Studio Movie Grill’s four-star kitchen, overseen by Executive Chef Thad Kelley, offers the same extensive, upscale, comfort-food menu featured twice on the Food Network’s Top Five. With items such as the half-rack of smoked St. Louis BBQ Back Ribs, gourmet pizzas made with honey-baked dough brushed with honey butter, fresh salads with homemade dressings, and new spins on old favorites such as the Chicken Fried Steak Sandwich and Thai Chicken Salad, Studio Movie Grill has something to please every palate. The full-service beverage menu includes domestic and imported beers, premium wines, and specialty mixed-drinks, such as a Kahlua Mudslide or its signature Texas Frozen Margaritas. Non-alcoholic beverages are also available.
Capturing the company’s reputation for excellence, SMG was recently featured in Film Journal International, was voted “Best Theater in Dallas” by Dallas Morning News, and chosen by customers as a favorite ‘indie’ theater in WFAA’s recent movie theater poll. Studio Movie Grill was also included as an “Audience Pick” in the Houston Chronicle’s Ultimate Fun & Games. Even Dallas Cowboys’ great, and avid movie-watcher, Tony Romo continues to declare that his favorite pastime is watching movies at Studio Movie Grill!
Focusing on its tagline, Eat-Drink-Movies, Studio Movie Grill offers the best in entertainment for the entire family and cinephiles alike. Now, with the introduction of Dolby 3-D Cinema, Studio Movie Grill continues to raise the bar in state-of-the-art theater entertainment.
About Studio Movie Grill
Studio Movie Grill is the national pioneer and leader in the movie-grill concept, which combines first-run movies with casual dining. Studio Movie Grill currently has seven locations in Texas—Addison, Arlington, Dallas/Royal, Lewisville and Plano in the DFW area, and CityCenter and Copperfield in Houston. Watch for Studio Move Grill’s continued growth out of state, initially to Atlanta, GA and Kansas City, MO . Founded by Brian Schultz and Martin Massman, Studio Movie Grill has spent more than a decade refining its concept and is now aggressively sought by developers as the perfect ‘entertainment anchor’ in new and existing retail developments.
For more information, please visit www.studiomoviegrill.com or
Contact: Lynne McQuaker, Director of Creative Affairs, 972-964-3789 ext232.