Direct Response Marketing Company, The Leadstream, Dallas, TX

 
The Leadstream (TLS) is a technology-oriented direct response marketing company. Using an interactive toolbox of Internet, Event, Mobile Phone and In-Person marketing methods, we connect our clients with their target customers. This toolbox also contains TLS’ own proprietary technology, allowing for rapid transfer of qualified customer interactions to our clients' customer relationship marketing systems.

These clients, including companies such as Genentech, Johnson and Johnson, the US Marine Corps, EDMC and CitiGroup, are then able to connect with their target customers using database marketing initiatives such as email, direct mail advertising, telemarketing, and direct sales. Confident in our ability to generate quality results, The Leadstream has adopted a pay-for-performance pricing model where our clients are charged solely on the performance of their campaigns.

All too often, an advertiser’s marketing partner fails to deliver on-budget, on-time or within the forecasted results.

At TLS, we believe the opportunity is always there to exceed our client’s expectations. We believe the key to a successful client engagement is to approach one client and one project at a time, so that we can ensure focused service of the highest quality.

This focus carries over to our partners. In today’s “Wild West” Internet environment, we carefully screen and manage our partners - we will not engage with any affiliate company that undertakes inappropriate methods or inferior practices.

Your continued success is important to us, and to this end, our senior management is involved in every prospective client engagement. We do not employ full-time sales staff.

Key Numbers

• Monthly Media Spend: over $3 million
  
• Events Attended Per Year: over 100
  
• Monthly Consumer Leads Generated: over 30,000
  
• Retail Location Distribution: over 4000
  
• Consumer Data: over 6 million
  
• Websites Owned and Operated: over 75
  
• Monthly Online Display Inventory: over 4 billion
  

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Call us today, and let us show you how we can deliver on performance, not promises.

Direct marketing:
Is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing or advertising. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium.

Definition borrowed from Wikipedia: http://en.wikipedia.org/wiki/Direct_marketing