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Interactive Brand Management, The Leadstream, Dallas, TX

Posted by The Leadstream in Dallas-Fort Worth-Arlington, TX on May 08, 2008

The Leadstream (TLS) is a leading interactive brand management company located in Dallas, TX. Brand management is the application of marketing techniques to a specific product, product line, or brand. Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation.

Overview

Every company wants to know how they are perceived in the marketplace. Growing any business demands developing your brand and sending the right message to the marketplace.

Are you gaining value from your investments? If you overspend on media, technologies or services that don’t bring value to your bottom line, then you can't maintain your profit margins and succeed in the marketplace. It's the same with advertising. You've got to be sure your messaging generates responses and achieves value-driven results.

For most of our clients, just getting their name "out there" is not enough. While advertising is important, companies need to realize results in order to create metrics that impress their internal stakeholders.

That’s where The Leadstream comes in.

Our extensive experience in Direct Marketing and Performance Media marketing has been invaluable in giving us a results-based foundation.

Many people don't realize that the principles that derive from these approaches can be used and adapted to suit a wide range of products and services.

Even a modest investment can achieve significant returns and, best of all, there is an immediacy, which allows you to measure the response and assists with the demands of cash flow.

This requires the skill to target placements and the expertise to negotiate the best media rates, and the ability to respond to fluctuations and offers within the industry. A vital role in our partnership with clients is nurturing the existing relationships we have developed with media sources, and tracking advertising opportunities to pass on the most effective and cost advantageous campaigns available.

The Leastream Creative Services

The Leadstream Creative Services group focuses on creating actionable messages that translate into connections. We enhance your bottom line by constantly striving to increase conversions.

We listen to your needs and then develop and execute creative that adheres to you brand's message and connects with your consumer. Constantly evaluating performance we constantly tweak and update. In doing this we help squeeze everything we can out of the media, therefore saving you money (and improving ROI).

Additional services allow us to take a holistic view and encompass the right design strategy that will create the results you are looking for.

Take a look at our work to see what has worked for our clients and could possibly work for you.

CREATIVE SERVICES

Interactive Marketing Strategy
Strategic Messaging
Rich Media Advertising
SEO and PPC Management
Flash & Multimedia Demos

Contact Us Today..... 214.580.5437

Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This can result from a combination of increased sales and increased price, and/or reduced COGS (cost of goods sold), and/or reduced or more efficent marketing investment. All of these enhancements may improve the profitability of a brand, and thus, "Brand Managers" often carry line-management accountability for a brand's P&L profitability, in contrast to marketing staff manager roles, which are allocated budgets from above, to manage and execute. In this regard, Brand Management is often viewed in organizations as a broader and more strategic role than Marketing alone.

Brand Orientation is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalisation. This has resulted in an ever-tougher competitive situation on many markets. A product’s superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand Orientation refers to "the degree to which the organisation values brands and its practices are oriented towards building brand capabilities” (Bridson & Evans, 2004)

Definition of Brand Management borrowed from Wikipedia: http://en.wikipedia.org/wiki/Brand_management