Dallas Ad Agency The Loomis Agency Gets Results

Dallas Advertising Agency The Loomis Agency does smart, thought-provoking, inspiring creative work. We do world-class strategic planning and execute it with excellence. We concept engaging interactive ideas and stylish web designs and we provide pinpoint media planning and buying that’s second to none. The Loomis Agency does a number of things for our valued roster of retail clients. But more than anything else, The Loomis Agency gets results.

According to Wikipedia, “a result is the final consequence of a sequence of actions or events expressed qualitatively, or quantitatively, being advantage, gain, victory, loss, injury, disadvantage, or simply a value. Reaching no result proves that actions are inefficient, ineffective, meaningless, or flawed.”

The Loomis Agency is a Top 10 retail advertising agency. We make cash registers ring. Our clients live and breathe metrics like average unit volume, comp sales, transaction counts, average ticket, conversion and so forth. We understand the retail pace, the reporting and accountability, and the high expectations placed on retail advertising and marketing. Last year, we helped our clients ring up more than $3 billion in sales. We’re all about results.

DQ. That’s What I Like About Texas

In launching our campaign “DQ. That’s What I Like About Texas,” The Loomis Agency leveraged a key customer insight: DQ is an iconic brand that holds a special place in the hearts of Texans. We wrapped the brand in the Texas flag and began to tell people that DQ is more than just the best place for treats. It’s also the place for some of the country’s best-tasting burgers. Our research indicated that, though the client had not supported its flagship Hungr-Buster burger with any significant advertising, that product represented 20 percent of sales in 652 Texas restaurants.

We went to work with DQ inventing new twists on an old favorite and began promoting the Hungr-Buster aggressively. The strategy worked brilliantly. Hamburger sales shot through the roof pulling up sales of all food and treats along with them. Over the last five years, sales are up more than 41 percent , dramatically outpacing the quick-service restaurant (QSR) category. Pretty tasty results.

Better Ingredients. Better Pizza. (And Better humor). Papa John’s.

All marketers recognize the importance of message strategy in the advertising mix. But media strategy doesn’t always get the credit it deserves when the sales are totaled and the report is good. When we took on Papa John’s Pizza, we were afforded the unique opportunity to isolate and evaluate the impact of our media strategy on sales. In the midst of the client switch to Loomis, we were given the task of improving sales using existing creative. There simply wasn’t time to produce new work. We took a look at their long-standing approach to planning and placing media and made what they considered to be radical adjustments to the strategy.

Right out of the box, things began to improve. Every market showed substantial quarterly comp sales increases with one store’s average sales up as much as 49.3 percent during one measured period. What’s more, we managed to help Papa John’s steal three percent market share from Pizza Hut while being outspent 4:1. But that was just the beginning.

Early on, we learned Dallas Cowboys owner Jerry Jones was a partner in the company that owns the Papa John’s franchises we were working for. And when the time came to concept the TV spots to promote Papa John’s “Cowboys Unlimited Combo” for the fall, we couldn’t resist.

We created a promotional spot called “End Zone Dance” that starts with Jerry Jones lecturing his team about the “destructive, undisciplined” end zone dances that have got to stop. Suddenly a Papa John’s Pizza delivery guy shows up with a large pizza and Pepsi for “a Mr. Jerry Jones!” Jerry gives a raised eyebrow and breaks into an end zone dance of his own, break dancing from one side of the room to the other and throwing in a flip with a “Woooo!” for good measure. 

WATCH THE SPOT! http://youtube.com/watch?v=knyMRGVSsE4

When we concepted the spot, we knew we had a fun commercial. When we saw the finished result thanks to hundreds of hours of Special FX from the digital wizards at Post Asylum, we knew we had a great spot that we thought people would like. We also thought it might be one of those water cooler spots that would garner word of mouth and hopefully generate some buzz. Within a week, our little buzz became a swarm of thousands.

Call 1-800 Steemer. Stanley Steemer Gets Carpet Cleaner.

The chairman and CEO of Stanley Steemer International, one of the country’s leading carpet cleaning services, attributes a $150 million increase in topline revenue to the efforts of The Loomis Agency. We began by creating a 1-800-STEEMER phone number and setting it to music. We then used the number as a sign-off in all of our television and radio communication. And the communication was focused on specialized retail promotions that our research suggested would work. And work they have. Our media planning and buying effort centers around promotional support of weekly, monthly, and yearly buying patterns.

As the effort has gained momentum over the years, the advertising budget has increased and the effectiveness has soared. Last year, Stanley Steemer recognized The Loomis Agency as the company’s annual  franchise convention as the system’s “Outstanding Contributor of the Year.” When you help raise gross revenue 62% in five years, people notice.

Pier 1. It’s Your Thing

If nobody’s paying attention to your advertising, it doesn’t matter what you’re selling. Pier 1 knows this, and that’s why they pay very close attention not only to store traffic, conversion and sales data, but to the performance of their advertising as well.

Advertising produced by Dallas ad agency The Loomis Agency scored consistently high in the company’s quarterly ad tracking study against all key measures, including recall, consideration, and intent to visit. In fact, the “It’s Your Thing” campaign, which has been executed across both traditional and nontraditional media, is the brand’s highest scoring campaign in the last four years.

The Twisted Minute with Smirnoff Twist

The world’s number one seller of vodka, Smirnoff, came to the flavored-vodka dance a little late. Competitors like Absolut, Stoli, Ketel One and Grey Goose had already soaked up all the market share. As the people charged with helping Smirnoff introduce its new flavored orange, raspberry, citrus and vanilla flavored vodkas, we knew we had to help Dad’s stodgy old brand find its way into the hip, younger generation’s bar scene. We had to find a way to make Smirnoff Twist THE vodka brand.

Thus, “The Twisted Minute” radio campaign was born, featuring a twisted journey through the history of Rock ‘n’ Roll. More than 20 spots highlighted fictitious rock bands with unlikely hard-luck stories, and encouraged listeners to head to special “Smirnoff Twisted Affair” parties at bars in major markets across the U.S.. The client was targeting an eight percent share in its markets over a six-month introductory period. This campaign delivered an impressive 12 percent. And we’re talking about a category that’s pretty darned stingy about giving up market share. We took our shot. And then so did everyone else.

Pro Staff. Talent That Works.

Sit back for a moment and think about staffing companies. What’s the first thing that comes to mind? Probably not much. That’s a problem if you’re a mid-level player with a limited marketing budget in an intensely competitive and highly commoditized market. We helped Pro Staff distinguish itself with a branding  campaign aimed at helping its sales people get meetings with prospects. Research identified many key insights for us to differentiate the Pro Staff brand and we built the “Talent That Works” campaign squarely on those points of difference.

We executed the campaign with excellence and consistency over time and during the last year of the campaign, 46 percent of Pro Staff’s revenue was directly linked to the campaign. Company leadership credits much of Pro Staff’s 28 percent growth over the five years we worked with them to the effort. “Talent That Works” is a campaign that works.

And like that campaign, so too is Dallas Ad Agency The Loomis Agency, an agency that works. Our agency adheres to a series of core beliefs written by our staff and the very first one, is that “We believe there is no problem that a great idea executed with excellence cannot solve. The Loomis Agency is about finding solutions. We’re about fixing problems. We are a marketing solutions company. And we are a Dallas advertising agency ready to help retail underdogs become big dogs in their markets and disciplines.