AWARD WINNING DALLAS AD AGENCY | MARKETING STRATEGY | CONSULTING SERVICES

The LOOMIS agency, a Dallas advertising agency and long-time member and supporter of the Dallas Ad League, is now offering marketing consulting services for clients who do not wish to engage a full-service advertising agency.  The marketing consulting services include but are not limited to: Marketing strategy, annual advertising planning, media strategy and media planning, marketing research, online advertising strategy development, predictive customer behavior modeling, database strategy, and product strategy and development. Offering these services saves businesses money.  Business leaders can access the expertise of the agency without committing to a costly retainer.

The award winning Dallas ad agency has specialists in place with significant expertise in each of these areas ready to deploy on a limited-engagement basis.  Most clients approach the Dallas agency with an interest in marketing strategy development.

MARKETING STRATEGY:
 

The ad agency’s marketing strategy practice is based on a development process that is perfect for use on a consulting services basis, as it requires full and complete client engagement for a defined period, and concludes with deliverables that clients can use internally or with other resources to extend. Deliverables include a written and comprehensive marketing strategy document – a “game plan” – for taking a product or service to market and determining appropriate execution strategy. 

The agency's marketing strategy and planning process includes three foundational components: goal setting, target exploration, and positioning.  Some of the questions and topics explored in the development of the marketing strategy include but are not limited to the following.

GOAL SETTING

·         General discussion of short and long-range vision for the company.
·         Lay out general business picture for team.

·         Which are the work-horse products?
·         Which need further development? 
·         Where is the future in terms of products?
·         Is there a competitive offering that is eating your lunch?
·         What does success look like 6 months out; 12 months out?
·         Specifically?
·         Does executive leadership have any other expectations?
·         Prepare specific, measurable goals overall.  Set metrics by which the effort will be evaluated along specific timeframes.

TARGET
·         Who is the customer today?  How does that vary by location?
·         How would is the customer described demographically, psychographically?
·         Is there a good database ready for analysis?
·         Which segment represents the most lucrative target population?
·         How have these customers been attracted so far?
·         Why do they use the brand? Which services do the respond to, and which have they not responded to?  Why is that?
·         Which important customer segment(s) are we missing from our mix? Why is that?
·         Which access points are most important to customers? How does our brand perform in each of these areas?
·         What media have been effective in reaching the target?
·         What motivates customers to do business with the brand?
·         Any specific tactics that have worked well in the past?

POSITIONING
·         What do people think it’s like to do business with the brand today?
·         What is the brand’s current personality?
·         How is the brand communicating that personality today – specifically?
·         Does it need to be altered, changed or enhanced in any way?
·         What sorts of adjectives would be use to describe the desired brand personality?

Attempting to work through and answer these questions without the aid of qualified marketing consultant is akin to trying to perform an appendectomy on yourself. Team dynamics and conflicting goals generally override any productivity generated by “self-assessment.”  Third-party marketing consulting services can be of great assistance.

NOTE: The award winning Dallas ad agency supplements the process appropriately according time and budget allowances with original and syndicated marketing research.  Marketing research is also an area of expertise and is available to clients through the limited-engagement consulting practice.

The LOOMIS Agency is a full service Dallas advertising agency founded in 1984.  Clients include Dairy Queen, Papa John’s, Cash America, First United Bank, Dr Pepper / Snapple, and other challenger brand retail clients.  The agency has done award winning strategic, creative and media work for clients such as Stanley Steemer International, Pier 1 Imports, Community Coffee, Casino Magic, and others.