Company Description
The Sentry Marketing Group is a small agile team focused on giving our clients the most value for their money. We are committed to helping our clients improve their performance and add profit to the bottom line.
Our mission is to deliver highly valuable yet cost effective tools that you can use to help improve various aspects of your business. We use web based comment card to get a sense of what your customers want from you. Our mystery shopping programs provide you with an objective view of what your customers/guests experience with then visit your business. The programs can be used individually or together to paint a picture of guest expectation and guest experience. When they are combined, these programs provide a regular source of timely and actionable feedback that will quickly become invaluable to you and your business.
SMG is being built with the highest standards and ethics. The goal is to become an industry best and the first choice for both shoppers and clients alike. There is a variety of work experience involved in the organization. Our team includes individuals with expertise in such industries as banking, automotive sales and service, hotel & restaurant management and retailing, just to name a few.
SMG has teamed with a well known, national scheduling company that will deliver the highest quality shoppers for your project. These highly detailed individuals come from a variety of backgrounds including students, to stay-at-home parents and professionals who enjoy being part of the customer service process. SMG shoppers are reliable, objective and well written, and they will deliver consistently outstanding evaluations. Shoppers are provided superior support, too. They can count on clear instructions, unmatched support and reliable, fast payment. Add it all up and you can count on The Sentry Marketing Group to provide you with reliable, detailed and timely reports that provide valuable insight into your day-to-day operation.
No matter how large or small the project, our goal remains the same: provide you with personal, affordable and best-in-class service that helps you improve your business operation
Products/Services Offered
In Person Service Evaluation
Our mystery shopper will visit your business in person. Posing as a customer, they will observe and interact with your staff. Using an evaluation constructed to your specifications, each facet of the interaction is recorded. Included in these assignments are facility cleanliness, merchandising, employee selling skills, product knowledge and overall shopping experience.
The results of these evaluations can be incorporated into compensation programs, used to reward superior performance and/or used to provide coaching, counseling and improvement plans.
Paperless Comment Cards/Surveys
Have you ever thought about taking your comment card program paperless? There are many great reasons to migrate or establish a web-based program. One of the first benefits you will realize is eliminating the printing cost and all of the paper that accompanies a hard copy survey. You can use your existing guest check, invoice or receipt to invite your customers to take the survey via the web.
By nature of being web-based, our program also allows for multiple people to view the information at the same time. Once the customer has submitted the survey, it can be automatically converted into a PDF (Adobe Acrobat) file and emailed to any and all of the appropriate individuals. Our distribution system can also be tailored so that store level employees only have access to their data, an area manger may view only the data from his stores and corporate users have access to all surveys. This program has a low set up cost and is VERY affordable.
Incentive Based Evaluation/Reward Shops
An evaluation program that utilizes mystery shopping to reward an employee who demonstrates a particular behavior (such as the offering of a particular product or service) during the customer interaction. The reward can occur during the interaction (in which case our field representative reveals themselves as a mystery shopper) or after the interaction. A program can be tailored to your needs.
Competitive Evaluation
Assignments in which a clients' competitor is visited and information is noted on the same survey used by the client. Usually requested to compare customer service or pricing with a competitor.
Telephone Evaluation
Our field representative will utilize a survey to covertly evaluate the telephone skills of an employee or call center. Cyber Evaluation Evaluation conducted via a website. Performance & Statistical Reports We will develop statistical and performance reports based on the results of the mystery shopping evaluations.
Management Team
David Agius -
Owner/President
Primary Location
The Sentry Marketing Group
P O Box 2367
FRISCO, TX 75035
