“Going green” promises to be one of the most significant economic, cultural, and political shifts of the 21st century, affecting businesses, governments, and individuals alike. Operating successfully in this rapidly evolving marketplace requires solid information, continuing education, and reliable sourcing of new products and services. Green West is a dynamic new trade event that reinvents the traditional concept of an expo and conference. Offering the complete interactive experience, Green West features a broad array of exhibits, conference panels, special events, keynote addresses, and unique networking opportunities all on the show floor, all included with your visitor admission ticket.
Green West is a dynamic new trade event that reinvents the traditional concept of an expo and conference. Offering the complete interactive experience, Green West features the full spectrum of exhibits, conference panels, exhibitor product presentations, special events, keynote addresses, and unique networking opportunities all on the show floor.
Green West conference panel sessions take place in innovative custom-built theatres right on the show floor. Your ticket to Green West includes admission to a wide-ranging offering of sessions, panels, keynotes, and special presentations -- all designed to give you new tools and ideas for going green.
The Green Market: A $250 Billion Opportunity
The greening of business, government, technology, and consumer products is widespread and impacts all sectors of industry, and creates lasting and far-reaching market opportunities. Not only is the green market here to stay, it’s growing at exponential rates, driven by a number of factors:
- New laws, as well as shareholder and customer pressures, are requiring companies to reduce their environmental “footprints” in energy, water usage, CO2 emissions, and other environmentally adverse activities.
- Climate change and rising energy costs are mandating companies to invest billions in energy-efficient products and services, to redesign their products and processes, and to source other new and emerging products and technologies.
- Governments at local and federal levels are not only passing stricter environmental laws, but also are promoting greener disciplines by committing to green buildings, alternative fuels and transportation, and green communities.
- Growing consumer demand for green products, such as energy, food, clothing, personal care products, travel and lodging, and financial services, has spurred the introduction of thousands of new products and brought “green marketing” and “green branding” to the forefront.
- While governmental mandates and industry initiatives are significant factors in the exponential growth of the green market, another key driver is the bottom-line payback value that companies realize when they invest in green technologies and business practices. As companies green their operations, they report significant savings on energy, materials and other up-front production costs while gaining a competitive advantage in the marketplace by providing products and services increasingly in demand by businesses and consumers alike.
Don’t miss your chance to be a part of the most dynamic movement of the century—make your plans to participate in Green West today.
