School Sports Event Marketing

School sports event marketing can expose your product or message to a wide selection of parents and students that actively attend school sports events.

Based in Dallas, TITUS Sports Marketing resides in the heart of school sports nationally. In its February 2008 issue, Texas Monthly recognized TITUS as one of the 35 companies who will best shape the Future of Texas.  



TITUS’ multi-media and sports event promotions expertise, and proven record of success in the high school sports marketplace, position them to represent high-profile school districts and associations across the nation. TITUS delivers corporations turnkey school sports promotions in Texas, and nationwide.

In 2007, TITUS managed event marketing promotions at more than 200 different high school campuses and stadiums, from El Paso to Texarkana to San Antonio. TITUS also managed what ESPN labeled "the biggest game in the history of high school football" when No. 1 Miami Northwestern and No. 2 Southlake (Texas) Carroll played before a regular season state-record crowd of more than 31,000 fans at SMU's Ford Stadium in Dallas.



As a Walraven company, TITUS is the answer for corporations in need of building their school sports marketing share by penetrating the hard-to-reach 12-24 demographic whose nucleus resides in high schools nationally – nearly 10 percent in Texas alone with its 1,300 high schools.

Americans are shown to be twice as likely to attend a professional baseball game or a school sports game (one or more times a month) than any other pro or college game.  

The foundation of sports event marketing is comprised of the hard-to-reach 14-19 year old group – a demographic that accounts for nearly $8 billion in annual disposable funds.

TITUS Sports events promotional interacts with various strategic school districts, and understands how to identify and deliver untapped revenue streams for its clients. TITUS specializes in naming rights for high school facilities, contract negotiations for TV, radio and internet rights, advertising sales for scoreboards, ticket backs, sideline signage, and event marketing sponsorship sales and on-site management for highly attended national school sports events.

Looking for proof of performance? In 2004, TITUS spearheaded the world’s largest high school stadium naming rights contract by contracting Trinity Mother Frances Health System for the Tyler Independent School District’s Rose Stadium. The 12-year, $1.92 million contract offset improvements for the TISD at Rose Stadium to upgrade its parking, field house, concessions and restrooms, and also paved the way for the creation of the annual Trinity Mother Frances Football Classic at the stadium.  

In 2007, TITUS delivered a $300,000 contract to the Southlake Carroll ISD from Performance Course, which included renaming the District’s $1.2 million indoor training facility the Performance Course Charlie Stalcup Indoor Complex.  

TITUS is an experienced resource to create and implement local, regional, statewide or national event marketing partnerships for corporations.  

The talented TITUS staff can facilitate every component of corporate high school sports event marketing programs, including concept, corporate representation, location analysis and selection, venue negotiations, transportation, site set-up and staffing, design and fulfillment of premiums, and post-event analysis.

Call TITUS today at 1-800-442-4748 or visit the event marketing division online.