BOSTON – April 16, 2009 – WordStream, Inc., a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts involving large numbers of keywords, today announced the launch of a company blog, “The Keyword Management Blog.”
This keyword management blog provides search engine marketing news and advice for Internet marketers and business owners alike, with topics that range from conducting effective keyword research, to pay per click marketing best practices, to detailed reviews of the Web’s best keyword tools.
“There’s an amazing thirst for search marketing knowledge on the Web today,” says WordStream Marketing Manager Ken Lyons. “Our objective for this keyword management blog is to provide quality content for a broad search marketing audience. So whether you’re a search marketing veteran or a newbie who wants to learn about everything from meta keywords, to improving your Web analytics analysis, to boosting your click-through-rate or cost-per-action, you’re going to find a range of search insight to help your marketing efforts.”
Since launching in early 2009, marketers worldwide have embraced the productivity benefits of WordStream's suite of keyword management tools, which include dynamic PPC tools, SEO tools and Keyword Research Tools. WordStream's ability to increase efficiency and relevancy for search engine marketing campaigns using keyword management helps marketers better manage their time, generate more qualified leads, and achieve higher Quality Score results for PPC and better search engine rankings (SERPs) for SEO, which results in more traffic and conversions at lower costs.
To read or subscribe to the WordStream Keyword Management Blog, go to http://www.wordstream.com/blog.
About WordStream
Founded in 2009, WordStream is a Keyword Management solution for continuously optimizing and expanding PPC and SEO efforts involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench for:
WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.
