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A Secret Weapon of Many Super Successful Network Marketing Gurus

Posted by WorkAtHomeForDummies.com in Dallas-Fort Worth-Arlington, TX on Dec 09, 2007

Building a large internet based network marketing business can have several distinct challenges than building one of the many companies that are not solely based on the web. Sure, most network marketing companies have some sort of online presence these days, but I’m talking about the pure online network marketing business and the ones that are very slanted toward building on the internet. Both online and offline opportunities have their merits, but the pure online network marketing business’ biggest challenge is your communication with your online partners. A great tool to building an online network marketing empire is a well-written, well designed, and incredibly interesting newsletter. Many of the most successful online network marketers consider this one of their big “secrets”.

But ssshhh… Don’t tell anybody that I told you that. And by the way, here are a few of their “secrets” in the design of their wildly successful newsletters!

For starters, it is incredibly critical for you to create and emphasize the relationship you have between yourself and EACH recipient. A personal friendly greeting that shows you as a real, warm, and caring person is without question the best way to start. Far too many people who try the newsletter approach put too much focus on the mechanics of building their business, sales figures, product presentation and so on, rather than putting an emphasis on the human side of the business. Your business partners don’t want to feel like you are simply marketing to them. It’s much better if after reading your newsletter, they come away with the feeling that you put it together while thinking of them.

Graphics and html are nice, but can sometimes make downloading slow. Instead, send your newsletter in plain text. Keep the body of your newsletter in a nice easy to follow order. You don’t want it to appear muddled. Showcase distinct sections with some of them relating to your home company’s business, while others feature prospecting, business building articles and material on what you might want to be promoting specifically that month. It’s okay to intersperse your content with material related to your company’s industry.

For example, the first article may feature a new product that you are marketing while the second is focused on successful ways to prospect. The next article may be about the industry and changes that will effect everyone’s business followed by a special offer, joke, a business building quick tip and so on. The entire goal is to make the newsletter interesting, useful, and easy to read with the goal of having the entire newsletter read rather than simply glossed over.

Your newsletter should end with a friendly closing that in some way references the original greeting. When you are building a million dollar network marketing organization using the newsletter as your secret weapon, you want to squeeze any bit of usefulness from it. A personal signature, your title and contact information, an invitation to email you with questions or content suggestions, but also a call to action, such as buying the product or taking the free marketing course are good closes for the newsletter. You may even want to go so far as to give a teaser for the next newsletter, which will ensure that you will not receive too many unsubscribe requests!

When building a large network marketing organization, using a newsletter as your “secret weapon” would be a common step taken by many network marketers that have built multi-million dollars businesses. Do what other successful people have done and develop your own functional and useful newsletter. You will be glad you did.

To Your Success,

Todd

Todd Thomas is the President of WorkAtHomeForDummies.com and writes business related articles ranging from internet business to network marketing and everything in between. Todd is also a baseball coach and hitting instructor. He is a Certified Instructor for Mike Epstein Hitting and owns http://www.hitithere.net. Contact at support@workathomefordummies.com for info on articles for your website!