bloomfield knoble: Email Management System

Posted by bloomfield knoble, inc. in Dallas-Fort Worth-Arlington, TX on Jul 12, 2008

Email Management Systems are an important aspect of a business. Bloomfield knoble recommends certain systems by looking at how that could benefit a company, and what features that system provides.

Email Management System

Choosing the Right Email Management System to Match Your Goals


We view email management as a tool. There are any number of great systems we offer. The difference comes to matching your goals and budget with the system that is right for you. There are certain criteria that are a must for any base email system. And we certainly have our favorites. However, it is important to never forget that the system only manages the emails and reports. It is the marketing message and best practices you implement that really make your email marketing efforts work.

Using our recommended systems, you can:

  • Send customized communications to customers and prospects
  • Develop one-to-one relationships
  • Learn about buying habits and preferences
  • Identify opportunities to build sales and increase profits
  • Stretch your marketing budget with the efficiencies of Email marketing


At a Glance: Key features & benefits of an eMail management system

  • Conditional Content, Testing & Remarketing
    Ability to continually refine campaigns to experience higher response rates.
  • Advanced query & customization capabilities
    Completely personalize and customize campaigns, targeted to each customer's preferences, increasing ROI.
  • Automatic subscribe/unsubscribe
    Customers can automatically subscribe or unsubscribe via click-through or reply Email.
  • Comprehensive reports
    Get immediate feedback on the status of campaigns, click-through responses, bounced messages and subscribe/unsubscribe requests. Some systems allow you to compare click-through performance over multiple campaigns and by URL positioning within content.
  • International language Email
    Supports international languages, including double-byte characters such as Chinese or Japanese.
  • Web Insert™ capability
    Push your web applications or web pages right to your customer's inbox. Deliver account statements, documents - even banner ads via HTML mail.
  • Viral Marketing
    Collects information on who forwards your messages, extending the reach of every campaign.
  • Recurring campaigns
    Set up regularly scheduled messages to your recipients.
  • Redundancy blocker
    Control the number of Emails sent to each recipient, even if they are on multiple mailing lists. 

 

About Us

bloomfield knoble, inc. is a turn-key interactive agency established in 1997. Our stated mission is to partner with our clients to create integrated, succes-driven approaches to surpass their business goals. What makes us unique is our ability to integrate diverse areas of digital marketing expertise to deliver exceptional solutions for our clients.

As part of our business model, we work with direct clients and agency partners. With agency partners, we serve as their Interactive/ Web division, devising strategies and solutions to increase their clients' business reach. This service to agencies holds many boons for our direct clients. First, we learn a great deal from our partners and readily share that knowledge in terms of effective advertising and marketing methods. Second, with such a diverse list of service requirements for each agency partner, our experience level is second-to-none in terms of Interactive development.

 

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