Nexstar Broadcasting is excited to launch an innovative take on
digital conversion. Through Nexstar's local DTV Answers initiative we
are introducing a 365-day, on-air and online awareness and educational
campaign as of February 17, 2008. Because the DTV transition targets
our local viewers, it falls on our shoulders as local broadcasters to
make sure we inform them of this change and how it will affect them.
Each of our 29 local market web portals will be packed with data to
ensure that our valued viewers receive all the relevant information
necessary during the analog-digital signal transition. Like our
groundbreaking nexstarGREEN initiative, our DTV Answers campaign is
also shaping up to be an additional channel for revenue growth as
sponsors align themselves with this program as their primary local
source for DTV education.
Television as we know it is about to change.
By
law, television stations nationwide must switch from the old method of
transmitting TV signals known as analog to digital television (DTV) on
February 17, 2009. DTV is an innovative new type of broadcasting
technology that delivers movie-quality pictures and sound, more
channels, and even high definition television (HDTV) to consumers with
HD television sets.
While the benefits of DTV are remarkable, millions
of households risk losing television reception unless they take the
easy steps to receive a digital signal. We're here to assist you
throughout the entire transition process.
