Tie your brand to health promotion and realize the benefits of reaching out to consumers in an innovative and inspiring way. The values of health promotions can be a boon to brands seeking to appeal to consumers who identify with messages that promote health lifestyles.
Fill out the form below to request your free copy of “The Active Culture,” a whitepaper that discusses the healthy values of a powerful consumer group, and the benefits of reaching them through a health promotion.
hawkeye Sports and Entertainment (hSE) is a customer activation agency based in Dallas, Texas that specializes in developing strategy for and executing brand campaigns that align major brand names with the overwhelmingly positive reception that accompanies a successful health promotion. From general public service messaging to expansive international product rollouts that rely on multiple coordinated and independent platforms and promote specific, relevant health messages, hSE provides turn-key solutions that attract attention and grow market share.
Health promotions can boost product and brand awareness, as well as provide multiple opportunities for collateral exposure, as regional media is likely to perpetuate narratives that are in the best interest of the public.
About the target market for health promotion
“The Active Culture” refers to a group of affluent, loyal and challenge-driven group of consumers that comprises nearly a quarter of the US adult population and represents a highly sought-after market.
As a group, the Active Culture spans multiple demographic, psychographic and geographic segments. For the Active Culture, being active and remaining engaged is a way of life; therefore, they share a common commitment and passion for their lifestyle. They also share an appetite for information and innovation to feed their passions. The Active Culture is growing and this movement is having a profound effect on a wide range of industries.
The benefits of tying a brand to a health promotion
Besides attracting the attention to brand loyalty of a highly pursued group of influential consumers, tying a brand to a health promotion can benefit the marketing campaign in a few ways.
Brand credibility
Building the trust of consumers is as simple as creating a quality product, right? Wrong. Trust in a brand or product is also dependent on reasonable expectations and perceptions. When a brand ties itself to a health promotion, it establishes that it is not seeking to push an agenda (at least not primarily) that is its own, and has the public interest at heart. Many consumers can identify with a company, service or product that promotes the health of a general audience, and can infer that because the message is one of concern for health, the brand also invests concern in the quality of the product, especially if the messaging is consistent.
Collateral exposure
hSE specializes in leveraging relationships and existing assets off brands in order to keep the momentum of health promotion campaigns going, including event planning, local, regional and national media negotiations and adapting existing platforms to amplify a new, integrated message. The strategy that hSE generates is aimed at creating value for clients that is both measurable, and at the same time incalculable.
For more information on how to reach health-conscious consumers by tying your brand to the values inherent in a local, regional, national or global health campaign, fill out the form below, call at (214) 451-1900, or request information by email (link).
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