A winning marketing concept is crucial to capturing the attention of “The Active Culture,” a group of consumers that hawkeye Sports and Entertainment (hSE) specializes in activating on behalf of global brands. After all, flawless execution is a goal line battle, but hSE helps clients win by game-planning a superior marketing concept.
Fill out the form at the bottom of the page to request your free copy of “The Active Culture,” a whitepaper that examines the traits of a group comprised of over 70 million active consumers.
With the experience to handle integrated marketing campaigns from regional to international in scope, hSE subscribes to the philosophy that lifestyle marketing is best measured through customer engagement and activation. Developing a winning marketing concept is the goal for each hSE client, and the uncommon solutions that utilize both traditional and innovative tactics make this agency a valuable partner for any brand seeking to gain traction among consumers that are especially active and influential.
A winning marketing concept targets “winners”
hSE knows “winners.” Referred to at the Dallas-based agency as “The Active Culture,” winners are passionate, loyal and success-driven. This group is affluent and influential as well. When exposed to a winning marketing concept that wholly engages, activates and inspires affinity for a brand, this consumer group is receptive, attentive and eager to establish relationships with a brand that conveys values with which they easily identify.
A few in the “W” column
Having developed winning marketing concepts for many global brands, hSE flexes its conceptual muscles regularly in order to provide real, measurable results for each and every client. Some examples of winning marketing concepts that have received roars of crowd approval are listed below.
The team: Toyota
The game: Creating emotional connections with on-course spectators throughout the 2007 and 2008 Amgen Cycling Tours of California in order to leverage Toyota’s commitment to professional cycling and the endurance lifestyle.
The winning marketing concept: hSE developed “Toyota Fan Support,” a duo of on-course, roaming vehicles activated to deliver a relevant brand message and connection with spectators through a true “Euro-cycling” experience.
The team: Hawai’I Tourism Authority
The game: Developing a five-year Strategic Action Plan to leverage HTA initiatives in support of their vision and mission
The winning marketing concept: The unique new brand, “Active Hawai’i” was developed as a platform supporting all aspects of sports in Hawai’I, a major source of tourism expected to grow even larger in the coming years.
The team: NCAA Women’s Basketball
The game: Grow NCAA Women’s Basketball through the core fan base and by attracting new fans.
The winning marketing concept: The activation of a multi-year plan to increase the entertainment experience, provide a communication platform to create a meaningful connection between players and consumers, and build a relevant platform for corporate partners.
hSE helps brands develop winning marketing concepts through a process that accounts for and leverages all available assets, ensures smooth execution, and provides measurable returns.
To learn how the development of a targeted marketing concept can activate consumers with tactics that add relevance to the brand, and to request your free copy of “The Active Culture,” contact hSE at (214) 451-1900, or by email.
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