Brand activation through entertainment marketing can be a valuable tactic for any brand seeking to capitalize on the amazing power of mass appeal.
Click on the image below to request your FREE copy of “The Active Culture,” a paper that examines the effectiveness of sports and entertainment marketing among an active group of consumers.
Brand activation through entertainment marketing is one specialty of hawkeye Sports and Entertainment (hSE), a division of hawkeye Worldwide. Since 1999, hSE has provided global brands with the insight and experience that only a team of entertainment industry vets can deliver. The strategy is spot-on, the execution flawless and, best of all, the results are impressive and completely measurable.
hSE delivers innovative and effective brand activation solutions that connect brands with a highly targeted consumer base in a meaningful way. Through entertainment marketing, clients are able to reach and engage music, film and sports enthusiasts through their true passions and interests.
The components of successful brand activation
There are four parts integral to every hSE brand activation campaign that uses entertainment marketing as a vehicle to deliver messages to large, receptive audiences.
1. Opportunity Identification
Research and Analysis
Internal Brand Evaluation
External Industry Analysis
Asset/Brand Development
New Product/Brand Launch
Market Positioning
Properties/Platforms
2. Pre-Campaign Evaluation
Property/Platform Analysis
Asset Analysis
Criteria Model Development
Activation Analysis
Cost/Benefit Analysis
Screening Process
Continue reading for more steps in the hSE brand activation process.
3. Experienced Negotiation
Property/Service Negotiation
Sales Strategy Development
Partnership Negotiations
Media Leveraging
Budget/Forecasting
4. Brand Activation Execution
Program Execution
Partnership Management
Budget Management
Retail/Online Activation
ROI Analysis
Active spaces for an active culture
The realms in which brand activation through entertainment marketing can be effective are vast, but require experienced navigation. Platforms that hSE has successfully leveraged on the behalf of global clients include:
Branded entertainment
Music marketing
Film marketing
Content development and rights
Product integration
Celebrity endorsements
Entertainment events
Cause marketing
How relevant is the Active Culture to entertainment marketing?
The Active Culture loves music and movies as much as anyone, and is in a position to spend disposable income in order to enjoy entertainment interests. Of course, how they identify and access their entertainment of choice is the key to reaching them with a successful campaign. Consumer appetite for entertainment content has changed the entertainment industries significantly, and hSE is in tune with these trends and the relevant opportunities available for clients.
FILL OUT THE FORM BELOW TO RECEIVE A FREE COPY OF “THE ACTIVE CULTURE,” A WHITEPAPER FROM HSE.
Brand activation through entertainment marketing is an opportunity to reach specific, affluent, influential consumers in a way that is effective and integrated with their interests. Entertainment is the most opportunistic discipline in lifestyle marketing. The landscape changes daily, and hSE provides clients with original program development in music, film and emerging entertainment platforms in order to provide maximum value for initial and sustained ROI.
For more information on brand activation through entertainment marketing, fill out the form below, call at (214) 451-1900, or request information by email (link).
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