Elevate your brand with hawkeye Sports and Entertainment (hSE) – a group of media and health marketing experts. hSE has an unparalleled, proven track-record of placing brands at the forefront of today’s active culture demographic.
Tap the true potential of your brand with hSE by leveraging the power of lifestyle marketing that places your brand at the forefront of consumers that are passionate about the brands they support, and loyal to the brands they choose.
By utilizing the media and health marketing experts at hSE, your brand will be delivered through various channels that people are passionate about.
Endurance Marketing
There are few groups that are more passionate for their sport, lifestyle and the brands that support them than endurance athletes. From the die-hard tri-athletes to casual 5k participants, this group of health-conscious individuals is extremely valuable for every brand able to establish preference and loyalty. The media and health marketing experts at hSE have elevated numerous brands into the forefront of these demographic. These brands include:
- The North Face
- Outside
- Toyota
- Rodale
- Simple Steps
- Jeep
- Michelob Ultra
- Accelerade
- Gen A
- Westin Workout
Increased consumer participation and demand has placed an emphasis on leveraging a strong group of media and health marketing experts to help you achieve your goals within this crucial demographic. The endurance message of health, achievement and drive provide relevant emotional and physical connections that effective branding produces tangible experiences for.
Fill out the form at the bottom of the page to request your free copy of “The Active Culture,” a whitepaper examining the relevance of active audiences.
hawkeye speaks marketing…
Your brand’s value proposition is no longer shackled to direct response marketing. In fact, modern consumers equate a brand’s value proposition with more than a list of features that eases specific consumer group pain points. In order to deliver your value proposition to an active audience, one that considers products and services based on both information and intuition, you must successfully align your brand with a lifestyle with which your target customer groups identify. That’s where the media and health marketing experts of hSE come in: delivering your value proposition to coveted audiences and amplifying your brand value through unique and innovative platforms for customer activation.
…and also speaks to the heart of an active audience
What does that mean without all the marketing-speak? It means that people today rely on feelings as much as anything when making a decision to purchase. They identify with brands that perpetuate an image of solidarity with their specific interests. Active audiences are in tune with all the marketing jargon too, and know when to listen, when to tune out marketing messages.
hSE provides expertise in a broad range of competencies, including health marketing, that each work to target a narrow and lucrative audience of active and engaged consumers. Because in the end, consumers purchase from brands that they feel “speak their language.” Continue reading below to see examples of how hSE translates brand messages and media specifically for an active audience.
Translating brand values for active audiences
hSE can provide many examples of success in translating a particular brand’s value proposition for active audiences. Read on for a few snapshots of how hSE has presented these value propositions in context to exhibit specific benefits to specific consumers.
Michelob Ultra Race Program
Challenge: Make Michelob Ultra the beer of choice among the Active Culture.
Solution: hSE developed a fully-integrated, turnkey running platform that allowed the brand to “own” expo areas at 40 select events across the U.S.
Results: The brand solidified ownership of the Active Culture, engaging over 1.2 million participants and spectators.
The North Face Endurance 50
Challenge: Establish value proposition for product launch to endurance running industry segment while leveraging brand equity of well-known brand to the new segment and active audience.
Solution: A product launch was tied into a national promotional athlete exhibition in which famed endurance athlete Dean Karnazes ran 50 marathons in 50 states in 50 days.
Results: hSE generated 350,000 impressions and launched The North Face endurance running brand, leading to a 15% ownership of the trail running shoe category.
Samsung Justin Timberlake Tour
Challenge: Launch the brand’s new handset and deliver value proposition to influential active audiences nationwide.
Solution: hSE negotiated and managed the sponsorship of Justin Timberlake’s surprise club tour, a national promotional radio blitz that heavily promoted the sponsorship and leveraged online and in-store assets.
Results: Handset sales surged and collateral promotion provided over 100 million free radio impressions.
Your challenge, solution and results
In order to deliver your brand’s value to an active audience and achieve results through experienced, targeted promotion on unique and innovative platforms, contact hSE to learn more about the impact of engaging consumers with your value proposition in ways in which they can readily identify.
Contact hSE at (214) 451-1900, or by email.
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