Sports marketing campaigns can be a powerful way to elevate your brand and create positive engagement encounters with passionate customers.
Hawkeye Sports and Entertainment has ten years of experience creating high impact sports marketing campaigns for international clients that have led to huge brand success. Find out how they can elevate your company today!
Athletes are some of the most influential members of society, and the role sports play continues to grow by leaps and bounds. Sports marketing campaigns that are successful are the ones that play off the passion of fans and engage them in ways that bring them closer to what they love and enjoy.
There is a huge group of people that now actively engage in sports on their own. This ever-growing segment of “healthy active individuals” has reached 150 million, and that number will only continue to climb. These people are more than just the stereotypical sports fan – they are participants.
To effectively target sports marketing campaigns to these active athletes, it’s important to thoroughly understand them as a whole.
Active athletes are affluent, educated and influential:
• Household income = $100K – 136 Index
• 84% have a college education / 37% have an advanced degree
• 53% are male / 47% are female
Active athletes are primary home decision makers:
• Personal care products – 131 Index
• Travel related products – 125 Index
• Gear and accessories – Spend over $3000 per year
• 95% travel domestically / 55% travel internationally
Active athletes are business decision makers
• Business travel – 141 Index
• Information technology – 141 Index
The two characteristics that sum up these individuals and set them apart are Passion and Drive. hSE understands how to capitalize on these aspects and create meaningful sports marketing campaigns that create powerful brand experiences.
hSE has created sports marketing campaigns for major companies and brands that have dedicated the resources to target this attractive active athlete segment. These brands include:
• Gatorade®
• Accelerade®
• Michelob Ultra®
• Nissan
• Toyota
• Oakley
• The North Face®
• Rodale
• Outside
• Travelocity
Through traditional media, interactive and event marketing, hSE has developed meaningful sports marketing campaigns that utilize the passion of the demographic. Rather than simply put a message in front of active athletes, true engagement opportunities have been created that develop actual brand loyalty and preference. Whether it be during televised sports, at live sporting events or event marketing during amateur sports events that active athletes participate in, the opportunity to position brands and create high-impact sports marketing campaigns is what hSE specializes in.
The process of planning a successful sports marketing campaign must that take into account many levels of strategy. hSE brings a wealth of resources and maximizes the interaction between the brand message and consumers actively seeking products and services that sync with their existing sports and entertainment interests.
At hSE, the resources of 14 worldwide offices are at the disposal of your brand in developing a customized sports and entertainment marketing campaign designed to target specific interests of active consumers.
To learn how sports marketing campaigns can harness the specific interests of consumer groups and align your brand with their perceived values, contact hSE at (214) 451-1900, or by email.
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