Loyalty programs for Healthy Active consumers are an excellent way to reach this highly sought after demographic.
In order to yield the best results from this type of campaign, it’s important to understand the target audience, and know the diverse types of messaging that can effectively reach them. hawkeye Sports and Entertainment (hSE) has years of experience developing loyalty programs for healthy active consumers, and knows how to develop a winning program for your brand.
There are few better examples of loyalty programs for healthy active consumers than The North Face® Endurance Challenge created by hSE. This program has created a level of brand loyalty that is rarely seen by most brands. hSE and The North Face® have used the Endurance Challenge to give consumers the type of fun, rewarding, satisfying challenge they’re looking for by creating events across the United States for them to participate in.
The North Face® Endurance Challenge Races in 2009 are schedules for:
Bear Mountain, NY May 9
Bellingham, WA June 6
Washington, DC September 19
Madison, WI October 24
San Francisco, CA December 5
Each of these events are specifically designed to appeal to people in all ranges of skill level, age, and competitive ranges. The one philosophy promoted by The North Face® Endurance Challenge and embraced by almost all participants is to “run farther than you ever have.” Participants from around the country flock to these events, which shows the power of loyalty programs for healthy active consumers. hSE has developed this program and relationships are created between brand and customer, and touch-points become friendly, sought after communications rather than unwanted, marketing messages that are too often deleted before they’re ever opened.
To take this program a step further, running clubs have been formed in the cities that are hosting the events. This has further developed a strong, loyal community of like-minded individuals that are dedicated to becoming the best they can be. These types of loyalty programs for healthy active consumers are the type of initiative hSE specializes in developing, maintaining and continuing to improve upon for a wide variety of companies with a wide range of appeals. Your company could be next.
To learn how hawkeye Sports and Entertainment develops loyalty programs for Healthy Active consumers and how their expertise can elevate your brand, contact hSE at (214) 451-1900, or fill out the form below to be contacted by an hSE representative.
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