Driving results using sponsorships can be an effective way for companies to engage potential consumers and increase brand awareness.
Knowing which sponsorship opportunities create the best opportunities can be a daunting task. Fortunately, hawkeye Sports and Entertainment (hSE) has the expertise and solutions for driving results using sponsorships. Founded in 1999, hSE has over 10 years of experience developing innovative solutions for a global brands, and delivering solid ROI for clients.
hSE thrives on driving results using sponsorships that connect brands with consumers through their passions and interests in sports, endurance sports, entertainment and related lifestyle choices. hSE is a dedicated business unit focused on the development of industry-leading, high-impact solutions in lifestyle marketing.
The team at hSE consists of industry leaders from the sports, entertainment, endurance, media and events fields. The culture encourages innovative, idea-driven solutions built around driving results using sponsorships and other tactics in lifestyle marketing. Some of the areas of expertise include:
- Identification of strategic lifestyle marketing platforms
- Evaluation of lifestyle marketing platforms
- Negotiation of lifestyle marketing platforms
- Activation of lifestyle marketing platforms
- ROI and data analysis
hawkeye Sports and Entertainment clients include:
- The North Face
- Jeep
- Dr. Pepper Snapple
- Nature’s Path Organic
- Toyota
- Visa
- NCAA
- USA
- Hawaii Tourism Authority
- Michelob Ultra
- NBA
- Rodale
- Yum!
- Sports Illustrated
- Frito Lay
- Pepsi
- Nike
- Ben & Jerry’s
- Samsung
- NFL
- Outside
- MLB
- Haggar
- Westin Hotels and Resorts
The emotional range of sports, endurance and entertainment events make them a wonderful platform for gaining impressions and driving results using sponsorships among an audience that is already engaged and committed to a venue, activity and atmosphere for a set amount of time.
This audience captivity is now much less common than ever before. The prevalence of social media, TiVo and the sheer multitude of messages now aimed at any and all audiences has diluted the concept of the “captive audience,” and put the control largely with the consumer.
hawkeye Sports and Entertainment has the expertise and solutions to elevate your brand and engage a captive audience. To learn more about hawkeye Sports and Entertainment, visit online, fill out the form below, or call at (214) 451-1900.
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