When it comes to leveraging sponsorships for sports and entertainment marketing, very few promotional marketing agencies have a proven track record and dedicated resources. hawkeye Sports and Entertainment (hSE) is without question an exception.
With over 10 years of experience leveraging sponsorships for sports and entertainment marketing campaigns, hawkeye Sports and Entertainment (hSE) has paved the way for companies to achieve unparalleled brand activation. hSE understands how to tap into people’s passion for sports and entertainment through lifestyle marketing to optimize the brand association that potential customers are presented. The results of these types of authentic experiences have proven to lead to brand loyalty and long-term results.
For many brands, event sponsorships offer an ideal space to launch new brand initiatives and product lines. When these initiatives are strategically weaved into lifestyle marketing opportunities, the true potential for leveraging sponsorships for sports and entertainment marketing can be achieved. Having a partner that understands how to develop the initial strategy is integral to the overall success of any sponsorship. This understanding starts with knowledge of the particular audience that is being reached: Where do they shop, what kind of restaurants do they eat at, what types of cars do they drive, where do they live, etc. Having this information and knowing how take advantage of it is the key to leveraging sponsorships for sports and entertainment marketing.
The North Face® Endurance Challenge – a model for success
Since it’s inception in 2007, The North Face® Endurance Challenge has been an excellent example of leveraging sports and entertainment marketing. As a way of leveraging sports sponsorships for sports and entertainment, The North Face® decided to execute a product launch for their new endurance running shoe, the Arnuva, designed to hold up to the rigors of road running but also provide the support and traction needed on trails. hSE seized the opportunity by leveraging a name that carries instant credibility, and supporting this person on a quest that would earn local and national buzz.
This type of campaign is just one example of the expertise and influence hSE has in the arena of sports marketing. The North Face® Endurance Challenge campaign was – and continues to be – a huge success. Because of it and other similar events, sales of The North Face® Shoes have increased by 208% between 2006 and 2008, showing a clear example of leveraging sponsorships for sports and entertainment marketing.
The North Face® Endurance Challenge has become a destination race for thousands of runners. With events in Bear Mountain, NY, Bellingham, WA, Washington, D.C., the Madison, WI event – which takes place October 24, 2009, and the San Francisco, CA Championship event, which takes place on December 5, 2009, the events have grown exponentially each year.
To learn more about leveraging sponsorship for sports and entertainment and how they can unleash the full potential of your brand, please visit online, fill out the form below, or call at (214) 451-1900.
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