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Pine Articles

3/26/2008 3:49:00 PM

Joe Pine, Jim Gilmore, and Authenticity in Time Magazine!

by Strategic Horizons LLP

Time Magazine has selected Authenticity as one of the "10 Ideas That Are Changing The World" in its March 24, 2008 cover story.

2/6/2008 4:20:00 PM

Pine & Gilmore "Keep It Real" in Marketing Management

by Strategic Horizons LLP

 In this lengthy article for the American Marketing Association’s publication, Pine & Gilmore touch on nearly all the key concepts for learning to...

1/29/2008 10:38:00 PM

"How to Profit From Experience" By B. Joseph Pine ii & James H. Gilmore

by Strategic Horizons LLP

"How to Profit From Experience" By B. Joseph Pine II & James H. Gilmore Wall Street Journal | August 4, 1997 A primer on the Experience Economy...

1/29/2008 10:37:00 PM

"Beyond Goods and Services" By James H. Gilmore & B. Joseph Pine II

by Strategic Horizons LLP

"Beyond Goods and Services" By James H. Gilmore & B. Joseph Pine II Strategy & Leadership | May/June 1997 A milestone article that foreshadows...

1/21/2008 11:34:00 PM

"What Business are You Really In?" By B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"What Business are You Really In?" By B. Joseph Pine II & James H. Gilmore Chief Executive | October 1999, Issue No. 148 CEOs and other chief...

1/21/2008 11:18:00 PM

"In Search of the Experience Economy" By B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"In Search of the Experience Economy" By B. Joseph Pine II & James H. Gilmore Customer Relationship Technology in Finance | April 1999, pp. 5-7...

1/21/2008 11:16:00 PM

"Die Erlebnisokonomie" By B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"Die Erlebnisokonomie" By B. Joseph Pine II & James H. Gilmore GDI_IMPULS | Issue 3.99 (March 1999) In German: Die Erlebnisokonomie. Sind Sie...

1/21/2008 11:13:00 PM

"Are You Experienced?" By B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"Are You Experienced?" By B. Joseph Pine II & James H. Gilmore The Industry Standard | April 9, 1999 The internet is the greatest force of...

1/21/2008 11:09:00 PM

"All The World's a Stage" By B. Jospeh Pine II & James H. Gilmore

by Strategic Horizons LLP

"All The World's a Stage" By B. Joseph Pine II & James H. Gilmore Context | Spring 1999 The emerging Experience Economy demands recognizing that...

1/21/2008 11:03:00 PM

"Adam Smith, Meet Mickey Mouse" By B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"Adam Smith, Meet Mickey Mouse" By B. Joseph Pine II & James H. Gilmore WorldLink | November/December 1999 Just as the service economy trounced...

1/21/2008 11:01:00 PM

"Welcome to the Experience Economy" By B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"Welcome to the Experience Economy" By B. Joseph Pine II & James H. Gilmore Health Forum Journal | September/October 2001 For the healthcare...

12/20/2007 11:41:00 AM

Tom Peters' Cool Friends: Jim Gilmore and Joe Pine

by Strategic Horizons LLP

Great interview on Authenticity conducted by tompeters.com with Jim and Joe.

12/14/2007 9:45:00 PM

"Learning Las Vegas" by B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"Learning Las Vegas" By B. Joseph Pine II & James H. Gilmore Entertainment Management | July 2001 In the Experience Economy, Las Vegas in the...

12/14/2007 9:43:00 PM

"Experience Economy: All the World’s a Stage!" by B. Joseph PIne II & James H. Gilmore

by Strategic Horizons LLP

"Experience Economy: All the World’s a Stage!" By B. Joseph Pine II & James H. Gilmore Future: The Aventis Magazine | January 2001 As experiences...

12/14/2007 9:33:00 PM

"R.I.P. MLB" by James H. Gilmore & B. Joseph Pine II

by Strategic Horizons LLP

"R.I.P. MLB" By James H. Gilmore & B. Joseph Pine II Context | Winter 2002/2003 Major League Baseball, in the midst of rapidly declining game...

12/14/2007 9:30:00 PM

"Experiences Drive Economic Demand" by B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"Experiences Drive Economic Demand" By B. Joseph Pine II & James H. Gilmore Economic Trends | December 2002, Issue No. 6, pp. 32-34. Commodity...

12/14/2007 9:24:00 PM

"Das Erlebnis ist das Marketing" by James H. Gilmore & B. Joseph Pine II

by Strategic Horizons LLP

"Das Erlebnis ist das Marketing" By James H. Gilmore & B. Joseph Pine II GDI_IMPULS | Issue 2.02 (February 2002) In German. Das Erlebnis Ist Das...

12/14/2007 9:13:00 PM

"The Message of Midway" by B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"The Message of Midway" By B. Joseph Pine II & James H. Gilmore EM Magazine | January/February 2003 Midway Airport, once a forgettable destination...

12/14/2007 9:10:00 PM

"The Making of the EXPY" by B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"The Making of the EXPY" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 How this 3-D...

12/14/2007 9:03:00 PM

"Positions Please" by B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"Positions Please" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation |

12/14/2007 9:00:00 PM

"Le'go My LEGO!" by B. Jospeh Pine II & James H. Gilmore

by Strategic Horizons LLP

"Le'go My LEGO!" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbo

12/14/2007 8:56:00 PM

"Getting Real" By James H. Gilmore & B. Joseph Pine II

by Strategic Horizons LLP

"Getting Real" By James H. Gilmore & B. Joseph Pine II Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 As a new consumer sensibility...

12/14/2007 8:53:00 PM

"Comedy with a Straight Face" by B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"Comedy with a Straight Face" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 The second...

12/14/2007 8:51:00 PM

"Biting the Big Apple" by B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"Biting the Big Apple" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 Take a tour of one of...

12/12/2007 11:43:00 PM

"All About thinkAbout" by B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"All About thinkAbout" By B. Joseph Pine II & James H. Gilmore Strategic Horizons LLP 2003 thinkAbout Invitation | June 2003 thinkAbout burst onto...

12/12/2007 11:40:00 PM

"A Place We've Dreamed of...Where Sales Fly High" by Pine & Gilmore

by Strategic Horizons LLP

"A Place We've Dreamed of...Where Sales Fly High" By B. Joseph Pine II & James H. Gilmo

12/12/2007 11:17:00 PM

"Be the Business" by James H. Gilmore & B. Joseph Pine II

by Strategic Horizons LLP

"Be the Business" By James H. Gilmore & B. Joseph Pine II Event Marketer | August 2003 Mearly calling an offering an experience doesn't make it...

12/11/2007 10:14:00 PM

"2003 Strategic Horizons thinkAbout Top 10" by B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"2003 Strategic Horizons thinkAbout Top 10" By B. Joseph Pine II & James H. Gilmore www.StrategicHorizons.com | November 2003 A countdown of the...

12/10/2007 9:34:00 PM

"Achieving Infinite ROI" by B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"Achieving Infinite ROI" By B. Joseph Pine II & James H. Gilmore Event ROI | Fall 2005Pine & Gilmore propose a new method of allocating and...

12/10/2007 9:29:00 PM

"Wanted: Chief eXperience Officers by James H. Gilmore & B. Joseph Pine II

by Strategic Horizons LLP

"Wanted: Chief eXperience Officers" By James H. Gilmore & B. Joseph Pine IIEvent ROI | Spring 2006 Pine & Gilmore build the case for...

12/9/2007 10:38:00 PM

"Learning from Starbucks" By B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

"Learning from Starbucks" By B. Joseph Pine II & James H. Gilmore BMR | February 2007Pine & Gilmore unlock the secrets of Starbuck's...

12/9/2007 9:57:00 PM

Joe Pine & Jim Gilmore / Strategic Horizons LLP: Top Tens

by Strategic Horizons LLP

Top TensPine & Gilmore Top Ten lists first made their appearance at the inaugural thinkAbout in 1

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12/9/2007 9:53:00 PM

Joe Pine & Jim Gilmore / Strategic Horizons LLP: thinkAbout

by Strategic Horizons LLP

thinkAboutDesign of the 2008 thinkAbout, to be held in the Fall, is now underway. For questions, or to be notified when registration opens for this...

12/5/2007 10:33:00 PM

Joe Pine & Jim Gilmore / Strategic Horizons LLP: Learning Encounters

by Strategic Horizons LLP

Learning EncountersThe Learning EncounterEM from Strategic Horizons employs interactive present

12/5/2007 10:24:00 PM

Joe Pine & Jim Gilmore / Strategic Horizons LLP: Advice & Counsel

by Strategic Horizons LLP

Advice & CounselContrary to traditional consulting approaches that often result in scads of junior consultants swarming the client site, Pine...

12/4/2007 10:51:00 AM

e-Doc: "The Experience Is the Marketing"

by Strategic Horizons LLP

e-Docs are supplemental published writings that allow Pine & Gilmore to share their latest thinking in a condensed and easy-to-digest format. The...

12/4/2007 9:55:00 AM

THE PINE & GILMORE BODY OF THOUGHT

by Strategic Horizons LLP

THE PINE & GILMORE BODY OF THOUGHT  Joe Pine and Jim Gilmore were once asked by a prospective client, “Do all your...

12/4/2007 9:48:00 AM

The Pine & Gilmore Body of Thought

by Strategic Horizons LLP

THE PINE & GILMORE BODY OF THOUGHT   Joe Pine and Jim Gilmore

12/3/2007 4:34:00 PM

Authenticity Book Summary

by Strategic Horizons LLP

Contrived. Disingenuous. Phony. Inauthentic.  Do your customers use any of these words to describe what you sell – or how you sell it? If so, welcome...

12/3/2007 2:19:00 AM

Joe Pine & Jim Gilmore / Strategic Horizons LLP: Workshops

by Strategic Horizons LLP

WorkshopsWorkshops are an effective method for individual companies to maximize the transfer of knowledge of Pine & Gilmore’s body of thought and...

12/3/2007 1:58:00 AM

Apple's "Phony" Reaction to iPhone Customers by B. Joseph Pine II & James Gilmore

by Strategic Horizons LLP

Apple's "Phony" Reaction to iPhone CustomersBy B. Joseph Pine II & James H. Gilmore Harvard Business Online | September 2007A precipitous $200...

12/3/2007 1:45:00 AM

"Dealing Authentically with Customers" By B. Joseph Pine II & James H. Gilmore

by Strategic Horizons LLP

Some pointers for how to react authentically with mistakes happen ... and let's face it -- they do happen. How you handle these bumps says as much,...
 

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